Eye Show Speed (Image via Getty)
IShowSpeed takes its relationship with FIFA to a new level ahead of the 2026 FIFA World Cup. FIFA recently shared a 63-second trailer showing the famous player at its headquarters alongside FIFA President Gianni Infantino.
The video officially introduces Speed’s upcoming “26th World Cup Tour,” a project that will follow the tournament across the United States, Canada and Mexico.The announcement comes shortly after another big moment for the internet star. His song “World Cup (Champions)” was included on the official FIFA 2026 World Cup album, giving him a bigger role in the build-up to football’s biggest event. The FIFA trailer suggests that Speed will be part of fan-focused coverage during the tournament, bringing his live streaming style directly to the World Cup stadiums.
IShowSpeed and Gianni Infantino reveal plans to World Cup Tour 26 before 2026 FIFA World Cup
The trailer begins with IShowSpeed arriving at FIFA headquarters before making its way through the offices. Throughout the video, he is seen moving between workstations, standing near large screen setups, and interacting with FIFA staff while wearing World Cup-branded official gear.One of the biggest moments comes when Speed meets FIFA President Gianni Infantino. The two appear together when the tour announcement is revealed.
The video also includes quick shots that hint at packed stadiums, excited fans and the atmosphere that fans can expect when the tournament begins next year.Speed is also shown wearing a Portugal jersey, a clear reference to his long-standing known admiration for Cristiano Ronaldo. These details quickly caught the attention of many viewers online, with the streamer often showing his support for both Ronaldo and Portugal during major international competitions.According to FIFA’s announcement, ‘World Cup Round 26’ will feature real-life live broadcasts from tournament locations. Fans can expect Speed’s usual high-energy reactions, interactions with supporters, and behind-the-scenes moments from the host cities throughout the competition.The tour is expected to begin with coverage of the opening match of the tournament on June 12, 2026 in the United States. FIFA Speed promotional video ranks as one of the digital creatives helping connect younger audiences to the event through online content and live streaming.This partnership represents another important step in Speed’s growing relationship with FIFA. From creating football-related content to releasing music related to the sport, which is now part of a World Cup promotional tour, live streaming is set to have a clear role as excitement builds towards the 2026 FIFA World Cup.
