Premium news publishers don’t get fair compensation from big tech, Marcus Bossett, Magnite’s head of Asia Springs service and revenue strategy, said at the DNPA Conclave 2026 on Thursday. He was speaking at a panel discussion titled ‘The New Economics of Content in the Age of AI’, as part of Digital News as part of DNPA Conclave 2026. The session was moderated by Puneet Jain, CEO, HT Digital Media.
“We now need to act and actively build our own channel,” Bossett added.
“Content is being produced on a massive scale now. Now we as publishers, have to make sure that the content we are putting out is trustworthy. Are we willing to provide trust as a matrix. It’s a very important factor,” said Bharat Gupta, founder of ToBe and former CEO of Jagran New Media, who also participated in the panel.
Other experts on the panel include TollBit co-founder and CEO TollBit’s Toshit Panigrahi, Saptharushi’s Gowthaman Ragothaman, and Taboola’s Arun Rigby.
The Digital News Publishers Association (DNPA) aims to bring together policymakers, media leaders and industry professionals to discuss developments in digital journalism and artificial intelligence.
The event will focus on regulatory frameworks, newsroom transformation, content monetization, and the broader economics of digital publishing in an AI-driven environment.
“At a time when artificial intelligence is reshaping the foundations of news, it is important for publishers, policymakers and platforms to come together to build a framework rooted in trust and responsibility,” said Maryam Mammen Mathew, President of the Digital News Publishers Association.
“The future of digital journalism will depend on how effectively we align innovation with sustainability and exchange fair value and public interest,” added Puneet Gupte, Vice President.
