Chriselle Lim, a fashion influencer who turned perfume company Phlur into a major global brand, has signed with CAA to represent.
The Hollywood entertainment and sports agency will support Lim as the blogger-turned-entrepreneur expands into the intersection of fashion, beauty, and the fast-growing digital creator economy. She has 6 million followers on social media which she gained through her passion-driven storytelling model as Lim navigated college, dating, marriage, divorce, and life as a single mother.
This included Lim in 2023 going viral with a “divorce cake” video that marked the end of her marriage. Earlier, in 2021, Lim joined Fleur and has since led the transformation of the fragrance brand as Creative Director.
“I saw how meaningful and expressive fragrance could be in my life and I wanted to share that experience with a larger audience,” she wrote on Phlur’s website about the brand. Lim has secured distribution of Phlur products in Sephora stores across North America, and in major global outlets such as Selfridges, Space NK and e-commerce giant Amazon.
Lim joins CAA as the fast-growing creator economy continues to fuel Hollywood, as digital innovations fuel studios’ talent pipelines, drive marketing strategies and redefine who becomes a star.
In 2025, Phlor was acquired by private equity firm TSG Consumer Partners, with Lim retaining the title of creative director and ownership stake. While rebuilding Flor, Lim also pursued initiatives in financial literature, education and women’s empowerment.
Lim has collaborated with other luxury brands including fashion houses Chanel, Louis Vuitton and Dior. She is also a Baby2Baby ambassador and board member of Fashion Trust US
