The largest forecast market in the United States partners with the largest television news channel in the United States
Kalshi, the betting platform that allows users to put their money on the line to predict the outcomes of world events (from elections and sporting events to unemployment rates, Oscar winners and the latest developments in the Iran War), has signed a wide-ranging deal with Fox Corp. Which will see its forecasts integrated into Fox News, Fox Business Network, Fox One and Fox Weather.
Kalsi has been aggressive about striking deals with media partners: it has similar arrangements with both CNN and CNBC, aiming to bring Kalshi’s branded predictions and forecasts to the screen. Viewers may be tempted to join and trade based on this placement.
It’s a paid product placement, albeit linked to editorial. One source says Fox will not use Kalshi data for election coverage, as the channel has its own polling and elections teams.
The company frames it as a service, given the information overload most people find themselves in, and the unbiased goal of prediction markets. However, prediction markets are controversial over their ability to turn essentially anything into a form of betting, with many countries arguing that they should be able to set ground rules on such behavior.
This is especially true for sports betting, which is strictly regulated in the states where it is allowed (and where it is banned in many others…except for prediction markets like Calcci).
“More people are watching Calci forecasts than are trading them, which is saying a lot: our data effectively complements news and polls,” Tarek Mansour, co-founder and CEO of Calci, said in a statement. “As misinformation becomes more widespread, Calci provides accurate and unbiased data to help people better understand what is happening in the world.”
But media companies have found prediction markets to be an interesting new source of revenue and data, and with sports fully embracing gambling sites, news outlets partnering with prediction markets is a logical, if uncomfortable, next step for many of them.
“Prediction markets are quickly becoming an essential data point and compelling new experience across our live content portfolio,” said Paul Chesebrough, CEO of Tubi Media Group. “By integrating Kalshi’s real-time data into the fast-growing Fox One live streaming platform and across leading Fox News Media networks, we are giving audiences deeper insights and a more engaging way to follow the stories that matter most.”
