Rashtriya Swayamsevak Sangh chief Mohan Bhagwat said on Sunday that India should adopt a production-by-mass approach instead of mass production to establish a quality-based competitive environment that would help increase demand for our products and create more employment opportunities.
RSS chief Mohan Bhagwat addresses a rally during the ‘New Horizons’ lecture series to mark the organisation’s centenary year in Mumbai on Saturday, February 7, 2026. (Photo by Shashank Parade/PTI)Also read | ‘Language gives them away’: RSS chief urges people to ‘identify intruders, report them’, praises Sir
Speaking at a two-day lecture series on ‘100 Years of Sangh Yatra – New Horizons’ in Mumbai, Bhagwat said, “There is mass production, big companies, and our MNCs are competing; Indian companies also have to compete, and they will. But our focus should be on production by the people instead of mass production. Then our country will have thousands of cheap manufacturing sites. The competition will not be based on price, but on quality and if we are high quality.” If we produce goods, the demand for our goods abroad will also increase and more people should be employed.”
“Secondly, encourage self-employment and raise the prestige of those who work with their hands, which is lacking today… We have many hands here, and they need work… Our economy and our mentality should be such that these idle hands get work… Everyone is chasing work; we must not allow this to happen.”
He also noted that Hindu communities have “abandoned” low-skilled jobs, paving the way for “infiltrators”.
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“People in the Hindu community have gradually abandoned these low-skilled jobs. Everyone is chasing higher paying jobs. The result is that since there is no one else to do these jobs, they (intruder) Employment is secured in these sectors. Even those who do not call themselves Hindus, if they belong to this country, should also get jobs,” he said.
He called for a “job-creating” environment, welcoming modern technologies such as artificial intelligence, noting that we need to be “masters of it” and use it to our advantage, ensuring it does not negatively impact employment.
He said, “We have a large population. So, whatever we do to progress, it should be job creation, not job destruction. So, new technologies are coming, such as AI and others. What should we do to ensure that jobs are not lost as a result? Technology will come, and for the sake of competitiveness, we have to be masters that we cannot let it win. AI will come, and we will use it in a way that does not negatively impact employment and keep us going.”
