One of the biggest names in movie marketing is getting out of the trailer game and laying off staff.
Trailer Park Group, the long-standing Clio Award-winning marketing agency that produces trailers and key art for films including Christopher Nolan films. Interstellar and The Dark Knight RisesMarvel Studios Guardians of the Galaxy and Captain America: Civil War And TV shows like Netflix Strange things and WednesdayIt closed several major divisions and reorganized others, according to multiple sources.
According to sources, the company is cutting about 150 jobs. Its employment numbers fluctuate, but at the last count it employs about 1,100 people worldwide.
Its traditional U.S. trailer manufacturing division is being shut down while other audio-visual components are being scaled back or moved into other portfolios. The company’s Hollywood office will close, with the U.S. hub now shifting to its Woodland Hills office. According to the sources, the movements will continue during the next two months.
TPG, which operates divisions in London and Mumbai, will continue to operate Art Machine, which markets non-trailer products; Dark Burn Creative, a video game marketing silo; and Next W, a 360 marketing agency in the UK, among several other divisions. Mirada Studios, a production company acquired by TPG in 2016, is also It is under scrutiny and may be withdrawn in the coming months.
In a statement to Hollywood ReporterTPG said it emphasized the success of its promotional video and integrated services business.
“Trailer Park Group recently announced that it is undergoing a strategic restructuring of its movie trailers and full service business,” a company spokesperson emailed. “Portions of our remaining audio-visual business will be reallocated within other Trailer Park businesses including Dark Burn Creative. Art Machine will now house specific employees and functions for our integrated services with digital and social content. In addition to Dark Burn Creative and Art Machine, more of our resources will be transferred to MXW Studios and White Turtle Studios.”
The company continued: “Going forward, our company will be smaller in its footprint, but more focused in its impact, with great leaders, strong teams and an outstanding work product. Focusing on these companies and their best-in-class capabilities will allow us to maintain our independence and better position ourselves for future growth.”
“We remain fully open for business, and we believe these changes reaffirm Trailer Park Group’s commitment to creating bold, distinctive work across multiple disciplines. We are confident that this positions us for a sustainable, long-term future.”
The layoffs and restructuring come less than a year after the company reorganized its leadership and brought new executives to its ranks.
Erika Anaya, Joshua Rogers and Jill Gershman were named creative directors and senior vice presidents last summer, reporting to Head of Creative and Production Services Pete Callaro and CEO David Messinger.
“We have moved from a single leader model to shared creative leadership, with a structure that supports collaboration, unleashes potential, and builds toward what’s next,” Callaro said at the time.
The move was in response to the departure of co-president Kelly Adelman and executive creative director Adam Finkelstein, who had left earlier in 2025 to co-found rival marketing company Requiem, quickly landing work from Universal, Netflix and Warner Bros. Disney, Sony, and Lionsgate, among others.
Sources say Trailer Park’s layoffs have led to a drain of talent from its ranks and a loss of contracts in the past few years.
“These two go hand in hand,” a source said.
Sources indicate that the trailer business is built on relationships, with specific employees having influence at different studios. When these employees left, business dried up and competing houses rose to take over the business.
Launched in 1994, Trailer Park has historically taken on jobs that may not have generated huge profits due to the time and energy it took to produce the material, but were good for building relationships and brand recognition. For example, cutting Nolan’s trailer is complex and takes an enormous amount of time, a marketing insider noted, but it has helped bring in other business.
Trailer Park was the largest entertainment marketing company in the industry, thanks to its longevity and its 2007 merger with rival agency Art Machine. Recent campaigns include working on upcoming campaigns star wars film The Mandalorian and Grogu And global Evil for good.
Aaron Koch contributed to this report.
