Apple is once again at the center of internet buzz — and this time, not for a new gadget. The tech giant has unveiled the iPhone Pocket Issey Miyake, a limited-edition accessory that’s left fans and critics divided. Priced between $149.95 and $229.95, this sleek yet quirky “iPhone bag” is going viral for looking like a fancy knitted sock — and social media can’t stop laughing.
- What Is the iPhone Pocket Issey Miyake?
- Social Media Reactions: ‘$230 for a Cut-Up Sock!’
- Why Did Apple and Issey Miyake Make an iPhone Pocket?
- Apple iPhone Pocket Launch Details: Price, Colors & Availability
- Memes and Viral Trends: iPhone Pocket Takes Over the Internet
- Issey Miyake’s Touch: Minimalism Meets Tech
- What’s Next for Apple’s Designer Accessories?
What Is the iPhone Pocket Issey Miyake?
Apple’s iPhone Pocket is a collaboration with Japanese designer Issey Miyake, the same design studio behind Steve Jobs’ iconic black turtlenecks.
Crafted in Japan, the iPhone Pocket is described by Apple as a “3D-knitted construction designed to fit any iPhone.” The concept draws inspiration from a single piece of cloth, blending minimalism with fashion — a philosophy central to Issey Miyake’s brand.
The accessory is available in two variants:
- Short Strap: $149.95 (available in eight colors — lemon, mandarin, purple, pink, peacock, sapphire, cinnamon, and black)
- Long Strap: $229.95 (available in sapphire, cinnamon, and black)
According to Yoshiyuki Miyamae, Design Director of Miyake Design Studio,
“The iPhone Pocket explores the joy of wearing iPhone in your own way. Its simplicity invites personal interpretation.”
Despite the elegant vision, the internet clearly had other thoughts.
Social Media Reactions: ‘$230 for a Cut-Up Sock!’
As soon as Apple announced the iPhone Pocket Issey Miyake, users flooded X (formerly Twitter), Reddit, and Instagram with memes.
One user wrote:
“Apple debuts iPhone Pocket — basically a $230 sock for your phone!”
Another quipped:
“iPhone Pocket: $150. Your gym sock: $0.15.”
Hundreds of users shared side-by-side photos comparing the luxury pouch to cheap ankle socks, calling it the “most Apple thing ever.”
Some found humor in the brand’s loyal fanbase:
“Apple fans will buy anything as long as there’s a logo.”
The term “iPhone sock” even began trending globally, with people photoshopping googly eyes on the accessory and joking it could replace AirPods as a “fashion statement.”
Why Did Apple and Issey Miyake Make an iPhone Pocket?
While it may seem like a meme-worthy launch, there’s actually a design philosophy behind it.
Apple and Issey Miyake Design Studio intended the iPhone Pocket to bridge fashion and functionality — offering a minimalist, wearable solution for carrying iPhones and small essentials.
The ribbed, flexible design is inspired by Miyake’s pleats technique — a fabric innovation known for its texture and structure. Apple describes it as a “universal aesthetic”, aiming to make the accessory timeless yet personal.
Still, the contrast between design ideals and consumer perception has fueled debate: is it art or absurdity?
Apple iPhone Pocket Launch Details: Price, Colors & Availability
The iPhone Pocket Issey Miyake officially launches on Friday, November 14, 2025, at select Apple Stores across the USA.
It will also be available online via apple.com in regions including:
- France
- Greater China
- Italy
- Japan
- Singapore
- South Korea
- The UK
- The US
Apple emphasizes the limited nature of this drop, marketing it as part of the 2025 Holiday Collection.
Tech insiders note that such collaborations between Apple and luxury designers are not new — but the playful, fabric-based design has taken fans by surprise.
Memes and Viral Trends: iPhone Pocket Takes Over the Internet
Social media humor quickly transformed the iPhone Pocket into a full-blown meme trend.
Posts with captions like “Apple’s innovation level: socks” and “Only $230 for a knitted joke!” gained millions of views within hours.
TikTok creators even began staging DIY iPhone Pocket challenges, cutting old socks and labeling them as “Apple-approved.”
Twitter users compared it to Apple’s 2004 iPod Socks, calling the new design a “modern throwback with luxury pricing.”
Despite the mockery, the buzz has ironically driven more visibility — pushing Apple’s fashion accessory into top trending lists under hashtags like #iPhonePocket and #AppleSockBag.
Issey Miyake’s Touch: Minimalism Meets Tech
For fashion followers, the Issey Miyake collaboration adds a layer of sophistication.
Known for its “Pleats Please” line and structural innovation, the Miyake brand’s DNA lies in simplicity, freedom, and material experimentation.
The iPhone Pocket reflects those ideas — a simple yet symbolic creation blending technology, art, and wearability.
“We believe in leaving designs open to interpretation,” said Miyamae. “The iPhone Pocket is not just a holder; it’s a way of carrying technology close to self-expression.”
While critics laugh, design enthusiasts argue that the conceptual value outweighs its practicality, calling it a collectible art piece rather than a utility item.
What’s Next for Apple’s Designer Accessories?
Apple’s bold move into fashion-focused collaborations shows the brand’s intent to expand its lifestyle portfolio.
From AirPods Max to luxury watch bands, the company continues to blur the line between tech and couture.
Analysts predict the iPhone Pocket Issey Miyake may sell out despite criticism — much like other limited Apple drops that faced initial backlash but later became collector favorites.
Whether you find it genius or gimmick, Apple’s “sock bag” proves one thing:
The brand still knows how to get everyone talking.
Stay tuned for more updates on Apple’s upcoming designer collaborations and viral product releases.
Apple official – Apple iPhone Pocket Product
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