This beloved A-Lister face serum remains PCA Skin’s #1 seller nearly 10 years after its release

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There’s no shortage of viral beauty brands on the market, but only a small portion of hot photos on social media manage to stand the test of time. In contrast, PCA’s skin never lost its luster. Founded in 1990 by esthetician Margaret Ancera, the science-backed beauty brand is a pioneer in professional skincare, creating formulas that go beyond protecting – they correct.

Since its founding over 35 years ago, PCA Skin has also gained great popularity. Actress Gabrielle Union, who credits the brand with “transforming her skin,” was first introduced to the brand by makeup artist to the stars Candice Millie, whose client list also includes Kendall Jenner, Hailey Bieber, Bad Bunny, Kim Kardashian and Lewis Hamilton, to name a few. Millie has been a staunch supporter of PCA Skin for years, considering its formulas to be non-negotiables for her A-list clients.

While the inventory ranges from cleansers and toners to lip treatments and face masks, PCA Skin has become almost synonymous with its cult-favorite hyaluronic acid boosting serum. First launched in 2017, this award-winning multi-tasking formula has quickly become PCA Skin’s hero product for its intense hydration and plumping results, both immediate and long-term.

Through a unique combination of ingredients, the corrective treatment deeply moisturizes the face and neck area. For more granulation, hyaluronic acid and sodium hyaluronate work together to prevent water loss and boost moisture, while HA-Pro Complex supports skin’s natural hyaluronic acid levels for long-term smoothing of texture and plumpness. Since PCA Skin relies on clinically backed research and science to develop its safe and effective products, the hard data speaks for itself. In a six-week clinical study, Hyaluronic Acid Boosting Serum was found to increase overall skin hydration by 55 percent, improve skin radiance by 60 percent and improve fine lines by 31 percent. These long-term effects come in addition to the immediate hydration and softening noted upon initial use.

PCA Skin recommends a five-step regimen for ultimate hydration: cleanse, tone, correct, hydrate and protect. Hyaluronic Acid Boosting Serum is the third step in the set: Correction. Before the serum, the brand suggests starting with a cream cleanser ($42), followed by a hydrating toner ($48). Then, morning and evening, apply Boosting Serum to the entire face and neck. Finally, use PCA Skin’s rich moisturizer, Collagen Hydrator ($63), followed by sunscreen during the day, specifically Hydrator Plus Broad Spectrum SPF 30 ($52).

Shop the full hydration-boosting regimen below, and visit PCAskin.com to browse more of the brand’s recommended daily routines organized by skin concern (i.e. acne, sensitivity, hyperpigmentation).

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