The vertical video gold rush has attracted one of the biggest players in traditional media – the NFL. Or at least one of its distinct perks.
The Kansas City Chiefs are diving into the world of mini-series with a comedy called El offseason. The Spanish-language show will follow the adventures of four (fictional) team employees whose offseason months turn into chaos. The team says the nine-episode series will combine elements of sketch comedy with the wild twists of soap operas.
El offseason It is scheduled to premiere on June 12 in the United States, Mexico and Spain. As part of the NFL’s Global Markets Program, the Chiefs have marketing rights in the latter two countries (along with several other franchises), hence the Spanish language effort. A trailer for the series is below.
“This is exactly the kind of storytelling opportunity that the holiday season creates,” said Lauren Dinowitz, the team’s vice president of brand marketing and fan engagement. “When games stop, communication becomes even more important. El offseason It allows us to get in front of our fans in a way that is fun, culturally relevant, and completely different from anything we’ve done before – while staying true to who we are.
The Chiefs have made a concerted push into entertainment in recent years. The team launched a production studio in early 2025. The team has also been featured in the 2024 Hallmark holiday movie and an ESPN documentary series called Kingdom.
Argentine director Sebastian “Mega” Díaz directs and co-writes El offseason. The Chiefs are producing the series with La Doble, fable.works and Samba Digital; The last is the team’s social agency in Mexico and Spain. The series will stream on YouTube in the US and on Instagram, TikTok and Facebook globally. Episodes will be shown on Tuesdays and Fridays.
“As the NFL strengthens its presence in the United States and abroad, we continue to focus on meaningful engagement with our fans,” said Tim Ellis, NFL Chief Marketing Officer. “Kansas City Chiefs.” El offseason It reflects a league-wide commitment to developing creative storytelling that authentically connects with our Latino fans in the U.S. and Spanish-speaking communities around the world, bringing them closer to the game while building excitement for next season.
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