Indian television’s longest-running family sitcom Taarak Mehta Ka Ooltah Chashmah (TMKOC) has completed 17 successful years, and as it prepares to enter its 18th year this July, producer Asit Kumar Modi reflects on the show’s journey, its cultural relevance, and the plans being shaped for the future.
- “Staying relevant for 17 years without a single leap is our biggest challenge—and achievement.”
- A comedy gamble during the ‘Kyunki Saas…’ era
- Actors leaving, controversies and the reality of long-running shows
- Future roadmap: new ideas, a possible new show, OTT concepts & even a film
- “Television still has a loyal audience—and TMKOC is proof.”
- A Show That Defined Indian Television Comedy
- Asit Modi on 17 Years of TMKOC: “Discipline & Creativity Keep Us Alive”
- Truth Behind the ‘No Dating’ and ‘No Love-Affair’ Contract Rumours
- TMKOC Cast Exits & Controversies: “Nobody Was Forced to Leave”
- TMKOC Cast Fees: Asit Modi on Actors Becoming Household Names
- How TMKOC Survived OTT, Reels & Modern Competition
- Future Plans: A New Show, OTT Concepts & Even a TMKOC Film
- Gokuldham Society: Still India’s Favourite TV Neighbourhood
- TMKOC Is Not Just a Comedy Show — It’s an Indian Television Landmark
- A 17-year legacy that began with laughter—and made history
Even in an era dominated by OTT platforms, short-form content, and rapidly changing viewer habits, TMKOC continues to enjoy a loyal daily audience. Modi says this longevity is the result of “community storytelling,” fresh ideas, and relentless discipline behind the scenes.
“Staying relevant for 17 years without a single leap is our biggest challenge—and achievement.”
Speaking about the show’s sustained success, Modi says that the environment today is far more competitive than it was in 2008.
“Television is still strong, but now it competes with social media and OTT. People have endless entertainment choices, so we constantly think of new ideas to keep viewers engaged,” Modi explains.
“For 17 years we have done this without a single leap. That itself speaks about the strength of our community-centric story.”
He emphasises that the heart of TMKOC lies not in individual actors, but in the relationships among the residents of Gokuldham Society, which represents unity, humour, warmth, and togetherness.
A comedy gamble during the ‘Kyunki Saas…’ era
Modi recalls that the idea of a daily comedy show first emerged during a period when intense family dramas dominated primetime television.
“During the time when Kyunki Saas Bhi Kabhi Bahu Thi ruled TV, I felt a daily comedy was needed. People laughed at the idea back then,” he says.
The inspiration came from the humorous essays and characters created by Taarak Mehta in his Gujarati column Duniya Ne Undha Chasma.
“The column had humour and characters, but no structured storyline. I took inspiration, added my own storytelling, and built a show around those characters.”
The result became one of India’s most-loved family sitcoms, known for clean humour and relatable social messages.
Actors leaving, controversies and the reality of long-running shows
Over the years, TMKOC has seen multiple cast changes, some controversial exits, and public disagreements. Modi acknowledges the emotional impact but stresses professionalism.
“I never asked any actor to leave. They worked for years and gave their best. But when people move on, they sometimes say things they shouldn’t,” he says.
“Many come back later requesting to rejoin—and some have returned. The show must continue. Discipline and rules are essential in any professional environment.”
No ‘unusual contract clauses,’ says Modi
Addressing rumours of restrictive actor contracts, Modi clearly dismisses them:
“People should look at the contract before assuming anything. We have never said that boys and girls cannot date. That is false.”
The only restriction is related to brand endorsements:
“A single wrong endorsement can harm the show and the channel. Many actors became famous because of TMKOC, so protecting the show’s brand is important.”
Future roadmap: new ideas, a possible new show, OTT concepts & even a film
Despite nearly two decades of success, Asit Modi is not slowing down. He reveals that brainstorming for new projects is actively underway.
“Storytelling is my passion. I am planning a new show—simple but meaningful. I am exploring OTT ideas too, but short 8-episode formats don’t excite me. I may even make a film someday,” he says.
He admits the theatrical audience has shrunk, but creativity remains his priority, not business metrics.
“Television still has a loyal audience—and TMKOC is proof.”
While the industry increasingly believes OTT has overtaken TV viewership, Modi disagrees.
“People say OTT has taken over, but Taarak Mehta still has a stable, loyal audience. My viewers watch TV daily and appreciate our efforts,” he says.
“I stay affected by what happens around me, but I choose to work with a positive mindset. The show must continue—for the audience, for the team, and for the legacy.”
A Show That Defined Indian Television Comedy
When Taarak Mehta Ka Ooltah Chashmah first launched in 2008, the TV space was dominated by saas-bahu dramas. Yet Asit Modi believed India needed wholesome family humour. The result was a sitcom centred around Gokuldham Society, portraying unity, cultural diversity, and everyday laughter.
Over the years, characters like Jethalal, played by Dilip Joshi (दिलीप जोशी, दिलीज जोशी), helped the show become a household name. The audience’s attachment to the TMKOC cast is one of the biggest reasons behind the show’s uninterrupted 17-year run.
Asit Modi on 17 Years of TMKOC: “Discipline & Creativity Keep Us Alive”
According to Asit Modi, maintaining relevance for so many years is both a challenge and an achievement.
“Staying fresh for 17 years is difficult. Viewers today have OTT, short videos, Bollywood content and social media. But our audience still loves TMKOC because it reflects real Indian life,”
— Asit Kumar Modi
He emphasises that every storyline in Taarak Mehta Ka Ooltah Chashmah is designed to protect its core value — clean, family-friendly comedy.
Truth Behind the ‘No Dating’ and ‘No Love-Affair’ Contract Rumours
For years, social media has speculated about restrictive TMKOC contracts, especially the viral claims of:
- NO affair contract
- No love angle clause in contract
- No dating clause in contract
Asit Modi finally clarified:
“These rumours are baseless. We have never banned boys and girls from dating. People misunderstand. Our contracts are standard and meant to avoid controversies.”
The only restriction relates to brand endorsements, because:
“One wrong advertisement can harm the show and the channel. TMKOC actors become national faces. We must protect the show’s image.”
The producer says the exaggerated claims online have nothing to do with reality.
TMKOC Cast Exits & Controversies: “Nobody Was Forced to Leave”
Over the years, many TMKOC actors have left the show — some due to personal reasons, some due to creative differences. Their exits often led to public statements and online TMKOC controversies.
Addressing this, Asit Modi said:
“I never asked anyone to leave. Actors contributed for many years; I respect their work. But when people move on, sometimes they speak emotionally.”
He also confirmed that several former TMKOC cast members have reached out about returning.
“This is like a family. Those who left have also requested to come back.”
TMKOC Cast Fees: Asit Modi on Actors Becoming Household Names
The producer highlighted that many TMKOC actors became stars only after joining the show. Because of this, rumours around TMKOC cast fees and disputes often circulate online.
Modi said the financial structure is clear, professional, and based on experience and contribution.
How TMKOC Survived OTT, Reels & Modern Competition
Even as OTT reshapes Indian Television, TMKOC holds strong.
“People say OTT took over, but TMKOC still has loyal daily viewership. This proves television is not dead,”
— Asit Modi
He believes that Taarak Mehta Ka Ooltah Chashmah remains popular because:
- It offers clean family humour
- It avoids vulgarity
- It shows Indian middle-class values
- It represents community life through Gokuldham Society
Future Plans: A New Show, OTT Concepts & Even a TMKOC Film
Asit Modi confirmed he is working on new ideas beyond TMKOC.
✔ A new TV show is in development
✔ An OTT project is being considered
✔ A possible TMKOC film is “not off the table”
✔ More youth-friendly and modern stories will be introduced
The producer said he prefers meaningful, long-format projects over short 8-episode OTT content.
Gokuldham Society: Still India’s Favourite TV Neighbourhood
The universe of Gokuldham Society remains the heart of the show. Its characters — from Jethalal and Taarak Mehta to Bhide, Popatlal, Babita, and others — collectively shaped Indian pop culture.
Even in 2025, no other Indian comedy show has matched TMKOC’s scale, recall value, or longevity.
TMKOC Is Not Just a Comedy Show — It’s an Indian Television Landmark
With over 17 years of continuous broadcasting, Taarak Mehta Ka Ooltah Chashmah stands as a milestone in Indian Television.
Despite criticisms, controversies, cast exits, and contract rumours, the show’s popularity remains unshaken.
Asit Modi says the mission remains unchanged:
“We want to spread positivity, unity, and laughter. TMKOC will continue with discipline, new ideas, and love for the audience.”
From Dilip Joshi’s iconic comic timing to the evolving dynamics of the TMKOC cast, the show remains a symbol of wholesome entertainment — a rare achievement in today’s fast-changing content world.
A 17-year legacy that began with laughter—and made history
From an idea many laughed at, Taarak Mehta Ka Ooltah Chashmah has become:
✔ one of India’s longest-running scripted TV shows
✔ a cultural phenomenon with iconic characters
✔ a show that celebrates community life, harmony, and everyday humour
✔ a series that continues without leaps, relying on slice-of-life storytelling
As the show heads toward its 18th year, the team promises freshness, discipline, and a focus on what made it beloved: relationships, community, and meaningful laughter.
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