NBC News is significantly expanding its live video streaming service NBC News Now, giving Kristen Roman her own show as she expands daily live coverage to 14 hours a day.
NBC News Editor-in-Chief Rebecca Blumenstein and Executive Vice President Janelle Rodriguez announced the changes in a memo to staff on Wednesday.
Roman, currently the chief business correspondent at NBC News, will become the network’s chief business correspondent and anchor a new two-hour program for NBC News Now from 10 a.m. to noon starting this summer.
The network expects its background in trade reporting to be put to good use during the exhibition, which will take place shortly after the start of trading.
“Kristen brings deep experience and clarity to complex, fast-moving stories, from inflation and government shutdowns to the global impact of war and the forces shaping the modern economy,” NBC executives wrote. “She has a proven track record of interviewing senior executives and influential voices across a range of industries.”
Roman joined NBC from CNN in 2023, where she co-anchored the morning show Early start.
Its new show will serve as an expansion point for News Now, which has been one of Cesar Conde’s top priorities since he took over NBC News Group.
This will include moving the broadcast service to a new dedicated studio at 30 Rockefeller Plaza, Studio 3A, which was previously used by MSNBC. Of course, MSNBC rebranded as MS NOW and moved its New York studios to a new building near Times Square.
With MS NOW officially separating from NBC, NBC News will likely become a bigger priority for the network as it seeks to reach viewers outside the limited broadcast windows found on linear television. The network has also launched a subscription offer that combines its free news offerings with some exclusive content.
