The National Basketball Association is launching a new “distinctive audio identity” that will serve as a connective tissue between the league’s media and social coverage and on-court experiences, using a new NBA Finals promo it recorded. succession Composer Nicholas Brettell and Nas’ voice provided the soundtrack.
“There was no model for what we were trying to create here,” Brittle says. Hollywood Reporter. “There is, of course, a tremendous history of music in sports — in the NBA from John Tesh’s ‘Roundball Rock’ to the Chicago Bulls’ use of Alan Parsons’ project ‘Sirius’ — to all the amazing sports movie scores in history, chariots of fire, Rudy, He’s got a game – The list goes on and on. Our goal was to begin the process of exploring what the league’s voice could be. The first piece we released, which plays in the playoffs and finals that we created, is a starting point for more music we will release around the entire NBA soundscape.
You can watch the promo here:
“Thirty teams start this journey, but there are only two left,” Nas says in voiceover. “The math is simple. The mission…is anything but. This isn’t just a franchise, it’s a legacy. Everything is at stake, because history is calling. This…is the NBA Finals.”
For Brettel, the opportunity to develop an original sound for the NBA was an opportunity that couldn’t pass up, not to mention the opportunity to work with Nas.
“I’ve always been fascinated by the intersection between music and sports, and I’ve always loved the art form of vocal identities.” Brittle says. “Naz is absolutely my hero, so it was a true honor to collaborate with him on this. For me, basketball represents drama, power, beauty and intense emotion: the dedication and ability of these athletes is amazing. Finding a way to encapsulate all of this in sound was very exciting.”
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