Animated versions of Pat McAfee, Adam Schefter, Peyton, Eli Manning, Randy Moss and Jason Kelce reunite with Buzz Lightyear and Woody in the latest ESPN spot to tease next year’s big game.
Woody and Buzz meet Pat and Peyton.
In a crossover that only The Walt Disney Company could pull off, ESPN on Wednesday debuted a new spot in its Super Bowl LXI “We’re Going” campaign, turning several of the sports giant’s stars into… toy story Characters.
The site features ESPN talent such as Super Bowl commentators Joe Buck, Troy Aikman and Lisa Salters, as well as Pat McAfee, Adam Schefter, Peyton, Eli Manning, Randy Moss and Jason Kelce transformed into action figures in the form toy storybuzzing to travel from ESPN’s headquarters in Bristol, Connecticut to Los Angeles for Super Bowl LXI.
In a box truck, they also happen to bump into a pair of familiar faces who will be starring in the film this summer Toy Story 5…
He watches:
The setting, dubbed “Toy Story 5.5,” is of course tied to the upcoming Pixar sequel, and is a textbook example of Disney synergy in play.
He’s also part of ESPN’s “We’re Going” campaign, in its Super Bowl promotional year, leading up to Super Bowl LXI in Los Angeles next year. The company is going all out with aggressive marketing and programming aimed at generating interest and buzz for the brand’s first-ever Super Bowl (ABC has previously owned the game).
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