Alanis Morissette and Ella Langley are set to perform at Spotify’s upcoming South by Southwest show to celebrate the streaming service’s 20th anniversary. Hollywood Reporter can be exclusively revealed, with St Vincent also on the bill for the DJ set.
Spotify says its South By lineup “brings together the sounds that shaped the last two decades of music with the artists who define what comes next.” Morissette, the show’s headliner, along with Langley and St. Vincent, certainly fit that bill. Morissette’s 1998 smash Small, rough grain It shook the industry and became one of the best-selling albums of all time, while St. Vincent has been considered one of the most innovative artists of her generation for over a decade. Meanwhile, Langley is only now beginning to reach new highs as her latest single, “Choosin’ Texas,” spent two weeks atop the Hot 100 this year.
Spotify said SXSW will mark the beginning of the 20th anniversary of the streaming service, with Daniel Ek officially founding the company in April 2006 in Sweden. Since then, the company has become arguably the most important service in the music business, ushering in the streaming era that has become by far the largest driver of record label revenues, with streaming now accounting for more than 80 percent of all recorded music revenue in the United States.
Spotify has also launched an official playlist to celebrate SXSW programming.
In addition to the artist performances, Spotify co-CEO Gustav Soderström, who took the reins alongside Alex Norström last year, will join country music star Lainey Wilson and All-In podcast host David Friedberg for a panel conversation. Meanwhile, the company’s chief public affairs officer, Dusty Jenkins, will speak with Nick Jonas for a career-spanning conversation as the singer premieres his upcoming film. Power song At the festival.
Outside of Spotify programming, other notable music acts at SXSW this year include Wilson, Junior H, Don Toliver, Mao P, Fuerza Regida, Big X Thread, and Lola Young.
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