Mercedes-Benz India reported its highest ever sales in the first half and second quarter, continuing its growth momentum in the country’s luxury car market. The German luxury carmaker retailed 9,768 vehicles between January and June 2026, recording a 9 percent increase year-on-year compared to 9,013 units sold during the same period last year.The company also recorded its best performance ever in the second quarter, selling 4,637 vehicles at retail between April and June 2026, up 10 percent from 4,238 units in the second quarter of 2025. According to Mercedes-Benz, strong demand for the newly launched models, especially the CLA BEV, coupled with continued interest in its base and luxury portfolio, drove the record performance.The Top-End Luxury range, which includes models such as the S-Class, Mercedes-Maybach, Mercedes-AMG, EQS SUV and the new V-Class, registered growth of more than 20 percent in the first half of the year.
These models represented 28 percent of the company’s total sales during this period. Mercedes-AMG also saw sharp growth of 50 percent.
Electric vehicles continued to gain more strength in the brand’s portfolio. Electric vehicles contributed 14 percent to Mercedes-Benz India’s total sales mix in the second quarter of 2026. Within the luxury premium segment, battery electric vehicles accounted for 25 percent of sales, while high-end electric models priced above Rs 1.4 lakh crore registered 85 percent growth during the quarter.
The company attributed this performance to the strong response of the new CLA BEV and EQS SUV.The entry-luxury segment also saw strong growth, recording almost 30 percent growth in the second quarter of 2026, supported by the CLA BEV and GLA SUV. Meanwhile, the long-wheelbase E-Class retained its position as the best-selling luxury car in India, with strong demand for the E450.Looking to the future, Mercedes-Benz India plans to expand its retail presence further. The company will open five new luxury outlets, including one in Varanasi, during the third quarter of 2026. Overall, more than 20 new facilities are scheduled to come up in emerging markets and major cities, backed by an investment of over Rs 450 crore by franchise partners over the next two years.