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Starz has greenlighted an untitled drama set in the world of black Texas rodeo, as the network, led by CEO Jeffrey Hirsch, looks to have more of its own content following its split from Lionsgate.
Family series starring Kirk Moore (Damascus, American Crime), also comes as the premium cable and streaming outlet continues to target women and underrepresented audiences.
“Filled with hip-hop swagger and country soul, the series unfolds in Southeast Texas, where rodeo isn’t just about what you do, but who you are,” the producers’ synopsis reads. “At the center are three siblings committed to the legacy their mother built and the unfinished business their father left behind. Driven by their own ambitions and drawn into each other’s orbit, alliances shift, relationships become tangled and nothing stays private for long.”
I ordered Starz earlier Battlefielda drama set in the world of British boxing, is executive produced by Curtis “50 Cent” Jackson, as its first scripted series as an independent company. Without a studio partner, Starz is looking to develop and produce more of its intellectual property.
Along with series like F Valley, The untitled Texas rodeo drama also adds to Starz’s slate of standout dramas rooted in Black Southern culture. “Chaotic family dynamics, stunning spectacle and undeniable swagger — these are the kind of bold, original stories we’re proud to have from the ground up,” Katherine Busby, head of original programming at Starz, said in a statement.
Moore will also executive produce the series, which consists of eight one-hour episodes, alongside Mark Johnson, Mickey Bajaj, Tony Hernandez, Elise Henderson, and Lily Burns. Giovanna DeSelle, SVP, Original Programming, and Kristina Jokanovic, SVP, Original Programming, will oversee the series for Starz.
Moore is represented by CAA and Director Scott Carr.
