A widely circulated idea to rename a major US immigration agency has suddenly gained attention after Donald Trump announced his support for it.In a post on Truth Social, Trump endorsed a proposal to rename US Immigration and Customs Enforcement, known as ICE, as National Immigration and Customs Enforcement, or NICE.
Sharing a screenshot of a post from X, he wrote: “Great idea!!! Do it. Boss DJT.”The original post was shared by conservative commentator Alyssa Marie who suggested the change would force the media to refer to “NICE agents”, potentially diluting how immigration enforcement is viewed in headlines and overall public discourse. The White House QR account later shared Trump’s message by reposting the screenshot on X.The proposal comes amid ongoing political tension over immigration policy. The Trump administration has focused heavily on border security and tougher enforcement against illegal immigration. Meanwhile, some Democrats continue to push in the opposite direction. Earlier this month, Indian-origin politician Pramila Jayapal wrote on X: “ICE is not keeping us safe. It is terrorizing our communities, detaining American citizens, and letting people die in custody. ICE is not keeping us safe. It is terrorizing our communities, detaining American citizens, and letting people die in custody.”
Defrosting.Supporters of the proposed renaming on social media argue that language plays a powerful role in shaping public opinion. They believe replacing “ICE” with “NICE” could affect how people respond emotionally to enforcement action, even if the agency’s duties remain unchanged.The dispute erupted when two US citizens, Alex Peretti and Renee Nicole Judd, were shot and killed by ICE agents in Minneapolis earlier this year, sparking nationwide protests, political outrage and demands for accountability, both incidents captured on video.ICE is part of the Department of Homeland Security (DHS) and operates under the supervision of the US President and the Secretary of Homeland Security, who set its policies and priorities. Kristi Noem was replaced in March 2026 following Senate confirmation, and Markwayne Mullen now leads the department.