Dillon Latham (Image via Getty)
Streamer Dillon Latham is suddenly gaining attention online after a bizarre claim he made during a live stream. He told viewers that he sometimes uses his own tears on his hair, comparing it to sea salt spray.
The moment spread quickly on social media after a clip was shared via the X AdinUpdate account. Many people were confused, while others were curious about what it meant.Dillon Latham is a 21-year-old content creator from Richmond, Virginia. He has built a huge audience across platforms. He has over 1.9 million followers on TikTok, over 1 million subscribers on YouTube, and a smaller but growing presence on Kick. His content mostly focuses on self-improvement, grooming, and simple tips to look your best.
Dillon Latham explains “crymaxxing” and shares simple hairstyle tips for men
During Kick’s live stream, Dillon Latham talked about something he called “crymaxxing.” While explaining it, he said, “The thing people don’t know about crying is that there’s salt in your tears. So what I do is I pick up the tears and put them in my hair, and it’s almost like a sea salt spray. It’s not funny. Stop it. I’m not complaining much.” The clip, shared by AdinUpdate on X, is what prompted this moment into wider discussion.
Aside from his viral moments, Dillon Latham is known for offering personal care tips. He also runs a men’s hair care brand called Simplectics. His videos often focus on easy changes people can make in their daily routine.In November 2025, he appeared on the Jack Neel Podcast, where he talked about hairstyles that suit most people. He suggested that perming could be a simple way to improve appearance. “Well, it’s not technically a haircut, but I think curls are one of the best easy ways you like to look your best,” he said.
All you have to do is perm, use some sea salt spray, and it will look pretty amazing. But this is to make your face stand out because when you have a hairstyle like this longer, I notice on guys, it usually makes your face flow better.
“He also mentioned another option that he believes works for almost everyone. “I don’t know how to explain it,” he said, “but aside from that, I would say like low, tapered bangs, which is like a simple fade on your sideburns with the hair loose in the front. Again, you can put some hair product on and it’ll look as good as everyone else.”While his “crymaxxing” comment surprised many, it also drew more attention to his content and the simple care tips he often shares.