Charlie Kirk, founder of Turning Point USA (TPUSA), received a sweet tribute today at the start of the All-American Halftime Show for the Super Bowl game. The company he founded brought alternative shows to NFL programming amid an ongoing row with Bad Bunny singing.
Charlie and Erica Kirk received a sweet tribute during the TPUSA All-American Show. (Getty Images via AFP)Kid Rock headlines TPUSA acts with acts like Brantley Gilbert, Lee Brees and Gabby Barrett.
Charlie Kirk, Family Paying Tribute to TPUSA ShowCharlie Kirk’s longtime friend Jack Posobik opened the halftime show by saying, ‘This is for you Charlie.’ He also pushed for a TPUSA alternative show for a long time.
One social media user paid sweet tribute, writing “This is for Erica, Charlie and their family.”
The cast also paid their respects to Kirk. “Charlie gave people a microphone to say what’s on their mind…that’s for me,” Bryce said during the halftime show. The second song was dedicated to Kirk. The third act of the evening talked about Charlie Kirk before performing his second song. It slows down again as he plays acoustic guitar.
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Charlie Kirk was fatally shot on September 10, 2025 while attending an event at Utah Valley University. His wife, Erica, has since taken over as TPUSA CEO.
Meanwhile, there were several calls to boycott Bad Bunny’s performance at the Super Bowl halftime show. Interestingly, Jack Paul, who lives in Puerto Rico, has called for a boycott. His brother Logan also made it clear that he would not watch Bad Bunny’s performance.
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President Donald Trump will also reportedly skip Bad Bunny’s performance. The Puerto Rican artist’s controversy began the moment the NFL announced him as this year’s performer. While Bad Bunny is making history as the first solo artist to sing in Spanish, his comments at ICE and even at the recent Grammy Awards sparked outrage.
The TPUSA show was a success by all accounts, logging over 5 million views on YouTube at the time of writing. Defense Secretary Pete Hegseth also said on X “The Hegseth family is watching.”
