While the fashion world often leans toward extreme performance, Gucci’s Spring/Summer 2026 eyewear campaign embraces a stripped-down intimacy. The Italian brand replaces heavy branding with a series of tight images that allow the frames to act as an extension of the wearer’s identity.
Gucci images capture modern confidence that values individual behavior. The glasses themselves manage to bridge the gap between archival reverence and a sleek, futuristic sensibility.
Gold-tone metal bamboo frames and crystal-encrusted edges provide a playful nod to the house’s equestrian and mid-century roots. Heavy black acetate frames provide a dramatic contrast to the rimless cat-eye shapes that look straight out of a 70s high-stakes thriller.
Ultimately, Gucci takes its household signatures and retools them as a defining tool of personal identity.
Discover the Gucci select family
