The cost of streaming Amazon Prime Video without ads is about to get a little more expensive.
Amazon said Friday it is renaming the ad-free tier of Prime Video to “Prime Video Ultra,” adding new features and functionality even as it raises the monthly price from $2.99 per month to $4.99 per month.
Along with the price hike, Prime Video Ultra subscribers will get exclusive access to 4K/UHD streaming, the ability to have five simultaneous streams (up from three), and up to 100 downloads (up from 25). Amazon will also increase the number of downloads on the standard Prime Video plan to 50, and the number of simultaneous streams to 4.
The changes will take effect on April 10.
Prime Video is of course included with Amazon Prime membership and as a standalone subscription for $14.99 per month. In 2024, Amazon added ads to Prime Video, creating a new ad-free tier as a premium add-on.
4K video and more advanced premium audio have become a big selling point for premium video subscriptions (see Netflix’s Premium plan), though rising prices underscore how all streaming platforms are seeking to monetize their offerings more effectively. In the case of Prime Video, the platform added NBA games this season, a major expansion of its sports portfolio.
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