Amid a major product restructuring exercise currently underway, tech company OnePlus insists that it is “business as usual” for its operations in India, in a bid to dispel rumors about the company’s possible exit from the Indian market. OnePlus, which is owned by smartphone giant Oppo (a subsidiary of BBK Electronics), told HT that it will continue to remain an independent entity in the Indian market.
OnePlus phones will soon move from the company’s OxygenOS operating system to a unified approach, using the ColorOS software also used in Oppo phones. They classify this as an “operational adjustment,” a change that will happen gradually with the Android 17-based operating system update once it is ready.
“This does not change OnePlus’ commitment to its customers and will not diminish the value of the experience,” a OnePlus spokesperson told HT.
OnePlus, which launched a new mid-range smartphone N6 in June, has been struggling to find traction in the market. Q1 2026 numbers released by CyberMedia Research indicate that OnePlus recorded a 28% decline in shipments year-on-year. A surprising detail is that the flagship OnePlus series (15 and 15R) contributed 48% of the volumes, indicating stronger performance in the premium price ranges.
Also Read: Which premium smartphone do Indians buy the most? Best-selling phones in the ranking for 2026
In the recently concluded Amazon Prime Day 2026 sale, OnePlus confirms that it is the best-selling smartphone brand across all segments. Also, OnePlus was the best-selling smartphone brand among $15,000– $50,000 price points. The N6 was the best-selling phone on the shopping platform, across all price segments. The OnePlus N6 competes with the Samsung Galaxy M47, Nothing Phone 4b, and Xiaomi Redmi Note 15 SE.
Read also: Nothing 4b goes on sale in India: Price, specifications and sales offers
The new N6 at prices starting from $Priced at $19,999 and powered by a MediaTek Dimensity 6360 Apex chipset with 4GB or 6GB of memory and 128GB storage, it will sit alongside the existing Nord series in the company’s phone portfolio, marking a renewed attempt at storage at lower price points. HT has not reviewed the N6 and cannot comment on the smartphone’s performance or overall value proposition.
The company also confirms to HT that the timelines for promised software and security patches for existing OnePlus phones will be completed using ColorOS instead of OxygenOS. “Software updates, security patches, and after-sales support for all existing devices are fully guaranteed even after evolving to ColorOS,” says a OnePlus spokesperson.
Using the same core software for OnePlus and Oppo phones is expected to allow manufacturers to enhance and accelerate innovation, with the aim of building “world-class software.” The development of artificial intelligence (AI) features will also be shared.
