Social media platforms must ensure fair revenue sharing with content creators and take full responsibility for the content they host, Information and Broadcasting Minister Ashwini Vaishnaw said on Thursday while addressing the 2026 Digital News Publishers Association conclave.
The Minister stressed the need to correct structural imbalances in the digital ecosystem, saying: “Social media platforms must also share revenues in a fair way with the people who create the content, whether they are from news, traditional media, creators based in remote areas, influencers, or professors and researchers who publish their work using the platforms.”
“Everywhere, this principle must now be corrected and there must be a fair share of revenue with the people who create the content,” he said.
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Vaishnau also stressed that platforms should be responsible for user safety.
He said: “Social media platforms must bear responsibility for the content they host. The safety of children on the Internet, and the safety of all citizens on the Internet, is the responsibility of the platforms, and failure to adhere to these principles will certainly make them responsible.”
In reference to the evolving nature of the Internet, the minister warned against the misuse of synthetic content. He said such content should not be created without the consent of the person whose face, voice or personality was used to create it.
He added: “I will ask the platforms to cooperate with the basic need of this human society, and the society that today is demanding this change must be respected.”
