WWE is bringing its in-ring theatrics to the drama vertical, partnering with major vertical company ReelShort on an original live drama.
The partnership will bring together WWE Superstars and established verticals in a story whose details are still being kept under wraps. Hollywood Reporter I’ve learned. Among the WWE stars who will appear in the column are Scottish wrestlers Drew McIntyre and Joe Hendry, in addition to smack down Star Jacob Fatu and others promised to star in the drama as well.
The wrestlers will appear alongside veteran mini-drama stars Mark Herman (Betrayal of the fiancée, Dante’s Inferno, Book Me Baby again(And Chase Mattson)Married to Don, My duplicate husband).
“By bringing WWE Superstars into the ReelShort cinematic universe, we are creating a new storytelling experience for the WWE universe, while reaching new audiences with premium content on the innovative ReelShort platform,” Ben Houser, WWE’s president of original content and development, said in a statement.
Filming for the drama is scheduled to begin next month, and the premiere date is scheduled for the fall.
This is the latest creative collaboration from ReelShort, a company that has gotten a head start on the US vertical market and become one of its biggest players, even in an increasingly crowded field. Earlier this year, the brand announced a co-production partnership with Korean studio Showbox (Exhuma), while the company released two separate mini-dramas with shoe brand Crocs, Enchanted to meet you And as a continuation of it, Nice to meet you too.
In a statement, ReelShort’s Head of Talent and Business Development, Sammy Howe, said, “Brand partnerships are evolving beyond product placement. We are creating entertainment ecosystems where brands, talent and storytelling come together to build cultural moments that audiences actively engage and engage with.”
The vertical is known to have a predominantly female fanbase, though ReelShort has recently been trying to cater to male audiences with projects like the 2025 thriller. American Sniper: Final Round. The collaboration with WWE appears to be another push in this direction. Meanwhile, WWE’s operatic drama and stunts seem well-suited to the vertical, which attempts to hook viewers with minute-long melodramatic episodes that often end with twists and cliffhangers to encourage viewers to keep watching.
