King Kylie is back.
Kylie Jenner revisited that era of her life — marked by vibrant wigs, chic streetwear and matching swag — on behalf of Dunkin’ to launch the King Kylie Collection, a line of pink-infused summer drinks from the iconic chain. Available for a limited time starting July 8, the King Kylie Collection will include a refreshing Candy Pink Lemonade (pink pineapple flavored with lemon juice and topped with dragon fruit chunks), a Vanilla Pink Cloud Latte (espresso and whole milk topped with French vanilla flavor and topped with cool pink strawberry foam), and a Pink Lemon Drop Suncloud Lemonade (lemon juice topped with pink cool strawberry foam).
For the first time on the drinks set, Jenner wore a pink wig designed by King Kylie and a pink satin skirt in a new setting directed by veteran music video director Dave Myers. The clip, shown below, shows Jenner front and center in a conference room running a meeting with one item on the agenda: catering in pink this summer.
“At Dunkin’, we know our guests are looking for drinks that taste as good as they look, and the King Kylie Collection delivers both,” said Jill Nelson, chief marketing officer. “It sets the tone for our summer lineup full of amazing, refreshing sips and bold flavor. And because we’re Dunkin’, if there’s an opportunity to make our menu a little rosier and a little more special, we’ll go for it.”
The King Kylie Collection joins a roster of new Dunkin’ menu items that include Suncloud Lemonades and other fizzy sips, a lineup of dessert-inspired drinks featuring Peanut Butter and Fluffernutter flavors via Cloud Lattes, frozen drinks and espresso drinks, and a mix of bakery offerings like ice cream cake-flavored donuts and chocolate crunchy Munchkins.
Before launch, Hollywood Reporter I caught up with Jenner for a quick, three-question interview about why she’s associated with Dunkin’ and her favorite order.
How would you describe the King Kylie era?
King Kaili’s era was confident and rebellious. It was just a fun, youthful time in my life and it’s still a big part of my identity. I think it’s really nostalgic for people now, so I’m always looking to bring it back and explore more aspects of it. It was an instant yes [when they asked]. I saw a preliminary design they sent me, and it belonged to Kylie, very pink. Pink is a big part of the King Kylie era and my brand Kylie Cosmetics, so I love it. We made some creative calls after that to come up with what it became.
How much creative input do you provide when working through a partnership like this?
I always have a lot of creative input. I like to have my hand in everything. I want it to feel authentic and personal, and something that makes sense to me. I also want something that my followers and fans will love. I felt this from the beginning. I designed King Kylie’s 10th anniversary collection at the end of last year, so it felt like getting rid of that. Anytime I wear a pink wig, my fans love it. I was down. I saw the vision and thought it was amazing. I also love working with Dave Myers. He’s such a legend.
Do you have a go-to Dunkin’ order?
I love Dunkin’. I feel like it’s already been part of my routine, especially when I’m in New York, and my favorite order is just a simple iced vanilla latte. You can’t go wrong with a classic.
