story The price is right Supermodels and their struggle to stand up to Bob Barker, the famous presenter, get the on-screen treatment.
Gotham Group, the management and production company run by founder Ellen Goldsmith-Fein, has optioned the film and television rights to “The Unsung Warriors of The Price is Right,” an investigative piece written by award-winning journalist David Koechner and published in Business Insider in September 2024.
Goldsmith-Fein, Eric Robinson and Ross Siegel will produce for Gotham Group, with Kushner also joining as a producer.
Kushner’s article chronicled the untold story of the women behind it The price is rightthe longest-running game show in America, which became known as “Parker’s Models.” But while life was glamorous on the outside during the show’s heyday in the 1970s and 1980s, behind the scenes women endured and battled years of misogynistic behaviour, sexual harassment and racial discrimination. When they turned to CBS executives for help, they were met with collective silence and ignoring.
Led by showrunner Holly Hallstrom, the women, in various ways, took on Parker and the most powerful machines of daytime television, enduring public shaming, nondisclosure agreements, and financial ruin, long before the term #MeToo entered the public lexicon.
Hallstrom battled Parker and CBS for nearly a decade, and was broke and living out of her car when she finally won a multi-million dollar settlement without signing a non-disclosure agreement, a fate that some of Parker’s other beauties were unable to achieve. Hallstrom broke decades of silence to tell her story alongside colleagues Kathleen Bradley and Linda Riegert.
“David Kushner’s reporting is exactly the kind of deeply human story with cultural resonance we are looking for,” Goldsmith Finn and Robinson said in a statement. “Holly Hallstrom and the women who stood with her are true American heroines, and their fight deserves to be told on the biggest stage possible.”
“I’m thrilled not only that this story, and these extraordinary women, are in such good hands, but to be a part of bringing it to the screen myself,” Kushner stated.
This option is the latest collaboration between Goldsmith-Vein and Robinson, following 20th Century Studios. Springsteen: Save me from nowhere and last days, The independent drama was directed by Justin Lin and released by Vertical Entertainment in October 2025. Both were realistic, character-driven stories, a hallmark of the producers’ screen output. Save me from nothingness It was a particularly ambitious project, and featured Jeremy Allen White as Bruce Springsteen and Jeremy Strong as manager Jon Landau. The film chronicled the making of Springsteen’s landmark 1982 album nebraska.
The Gotham group is known for scavenging the media for dramatic and cinematic sources, and earlier this year acquired the rights to adapt Tommy Supreme and the Blitz, a feature film. Airmail Article written by George Bendel.
