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the Hannah Montana The 20th anniversary special garnered 6.3 million views in its first three days on Disney+ and Hulu. He also led his old views Hannah Montana Content is up almost 1,000 percent according to Disney.
The marketing push behind the special was massive, with over 250 brands participating in the anniversary event across user-generated content, events, activations, content collections and consumer products. The company said Disney’s special ads generated a total of 440 million impressions and attracted more than 30 million interactions on social media. The special teaser alone received 120 million views within 24 hours.
With the 20th anniversary special comes a new Miley Cyrus original song titled “Younger You,” released today via Hollywood Records. The old one Hannah Montana Songs jumped on streams due to special performances.
Hollywood Reporter Attend a special anniversary recording.
“The audience, roughly ranging in age from mid-20s to mid-30s, seemed instantly transported to a simpler time as they sang, danced and clapped along to Hanna’s most popular hit (“Best of Both Worlds”),” THRTiffany Taylor wrote. “Cyrus’ mother, Tish Cyrus Purcell, and the singer’s fiancé, Max Morando, were at the mix to witness it, as was the case.” Call her father Podcast host Alex Cooper, who interviewed the star for the special and executive produced it.
Hannah Montana It ran for four seasons from 2006 to 2011. It follows Miley Stewart (Cyrus), a teenager who lives a double life as pop star Hannah Montana. Emily Osment and Mitchell Musso played Miley’s best friends, Lily and Oliver, while Jason Earles played her brother Jackson. The series also featured guest stars including Dolly Parton, Brooke Shields, the Jonas Brothers and Selena Gomez.
When Disney officially announced the special last month, Cyrus shared a statement: “‘Hannah Montana’ will always be a part of my identity. What started as a TV show became a shared experience that shaped my life and the lives of many fans, and I will always be grateful for that connection. The fact that it still means so much to people all these years later is something I’m very proud of. Hanna Farsari “This is my way of celebrating and thanking the fans who have stood by me for 20 years.”
