‘The Devil Wears Prada 2’ recorded a modest opening at the Indian box office. The much-anticipated sequel to the hit Hollywood costume drama starring Meryl Streep and Anne Hathaway has been a hit in Indian theatres, grossing Rs 5.50 crore on its first day.
‘The Devil Wears Prada 2’ box office collection day one
The film, according to Sakneelak, collected a net collection of Rs 3.80 crore on Friday across just 1,644 shows. Including Thursday’s paid preview screenings, the film’s total net collections in India stand at Rs 5.50 crore, with the total gross collections standing at approximately Rs 6.57 crore.The film gained early momentum through its paid previews, putting it on par with recent Hollywood release “Michael,” which had a similar performance. The Michael Jackson biopic earned an estimated Rs 1.70 crore from paid preview screenings and earned Rs 3.70 crore on its opening day.
Thus, both Hollywood films recorded almost identical collections at the box office.
“The Devil Wears Prada 2” does not live up to expectations
However, “The Devil Wears Prada 2” fell slightly short of its expected collections. According to trade reports, the film was expected to earn an estimated Rs 7 to 8 crore on its opening day, including the preview collections.Largely driven by metro markets like Mumbai, Delhi NCR and Bengaluru, the film saw strong contributions from premium multiplex chains, particularly PVR INOX.
“The Devil Wears Prada 2” vs.Raja Shivaji ‘
The film also faced stiff competition from the Marathi film ‘Raja Shivaji’. The historical drama, headlined and directed by Riteish Deshmukh, earned an estimated Rs 8 crore from its Marathi shows alone and an addition of Rs 3.35 crore from its Hindi shows. With this, the film has clocked almost double the collection of ‘The Devil Wears Prada 2’, earning an estimated total collection of Rs 11.35 crore.Set two decades after the original film, the sequel revisits the world of Runway magazine’s high fashion, as its iconic characters navigate an evolving industry shaped by digital disruption and modern ambition in New York City.
