Roku has reached more than 100 million online streaming households worldwide, reaching a long-standing goal for the streaming and hardware company.
The company reached the milestone in April, after last announcing it had reached more than 90 million streaming households in January 2025. Other than those big announcements, Roku has stopped providing quarterly updates to the metric, saying it prefers to focus on the platform’s revenue and profitability.
But with 100 million streaming households, Roku is moving forward with its promises to investors and growing alongside the expanding streaming ecosystem. In its latest earnings report, Roku came in above investors’ guidance, due to strong platform revenue, with the company citing growth in video ads, as well as improvements to its interface. In December 2025, The Roku Channel also reached an all-time high, accounting for 6.3 percent of all streaming TV, as measured by Nielsen.
Roku is also working to attract more users to its platform by introducing Howdy, a low-cost streaming platform that the company launched in August.
“Crossing 100 million streaming households is a defining moment, not just for Roku, but for the future of TV,” said Anthony Wood, founder and CEO of Roku. “We are helping to shape the entertainment landscape by making great content easier to discover, more affordable to watch, and more effective for advertisers and partners around the world to connect with audiences. We are incredibly grateful to our viewers, teams, advertisers and partners for helping us achieve this milestone. As the shift to streaming continues to accelerate, we are more active than ever to lead the evolution of TV.”
The company defines streaming households as “the number of distinct user accounts streaming on the Roku platform during a given 30-day period.”
