Actor Pradeep Ranganathan enthralled Hyderabadi audiences at the pre-release event of ‘LIK’ by employing an AI-powered translator to convert speech in real-time. This innovative approach, a departure from the promotional experience of his previous film where the translator added humor, impressed fans. His embrace of technology for clear communication has now become a major talking point.
Actor-director Pradeep Ranganathan is currently busy promoting his upcoming film ‘Love Insurance Kompany’ (“LIK”). The film is directed by Vignesh Shivan and stars SJ Suriya, Krithi Shetty, Seeman and others. The film’s music was composed by
Anirudh Ravichander
It is scheduled to be released on April 10. Since the film will be released in several South Indian languages, the team is organizing big promotional events across cities, including Hyderabad.
The ‘LIK’ actor teases fans with his use Artificial intelligence translator on stage
At a promotional event in Hyderabad, Pradeep Ranganathan surprised the audience with his unusual approach to using an AI translator. Instead of using an actual translator at the event, actor Pradeep decided to use an AI tool, which instantly translates speech from English to Telugu. The artificial intelligence software provided real-time translation of his speech, which helped him connect with the audience. The audience at the Hyderabad event was amazed at the use of the AI tool with the technology and everyone encouraged the actor to do so.
The event was shared all over social media as various clips of the event circulated online.
Pradeep Ranganathan’s previous experience with a translator
Additionally, Pradeep Ranganathan shared a circumstance related to the promotion of one of his previous films, Dude, which was released during Diwali last year. During his time in Hyderabad, he visited it, but could not speak Telugu. Hence a translator was appointed to translate his speech from Tamil and English into Telugu.
However, the translator would add humorous remarks and jokes as he translated; This made the audience burst into laughter.
Videos of the occasion also spread across the Internet and were talked about by fans everywhere.
He watches
Inside Kollywood 2025’s crisis and uncertain future
Pradeep Ranganathan’s creative promotion strategy is widely spread
Having used a traditional approach last time, Pradeep Ranganathan has made the decision to choose a different approach to marketing ‘Love Insurance Company’. He used an AI translator live on stage in order to remove confusion among the audience and keep the message clear and understandable. Now, his faster mind, coupled with his eagerness to use unfamiliar tools, has become the talking point of fans and viewers.
Most of them admired the actor for using such innovation. As the release date approaches, promotional activities and spin-offs have the film spreading the word a few weeks before its opening date.
