“Simple, honest and humane is the antidote to life’s complexities.”
This is how Prada describes the atmosphere of the new advertising campaign for the luxury house’s fall-winter 2026 collection, a campaign full of stars in front of the camera and an Oscar winner behind it. Prada has appointed Barry Jenkins to direct the campaign, which features offerings from men’s and women’s collections designed by creative directors Miuccia Prada and Raf Simons and worn by brand ambassadors Kelvin Harrison Jr., Hunter Schafer, Troye Sivan and Chen Haoyu.
Filmed in still and moving images, the actors appear in “scenes from life” as Jenkins reconstructs moments of “domestic intimacy” and “normalcy.” Think of Harrison in front of the mirror or Schiffer slipping on shoes while rushing out of the house, and those simple moments become more profound—and elegant—as the clothes (or bags or shoes) become a character in the story. Fernando Werder serves as the campaign’s creative director.
Jenkins comes to the project having recently directed the Disney blockbuster Mufasa: The Lion King. He won an Oscar for moonlightwhich won Best Picture, and also directed Underground Railroad, If Beale Street Could Talk And an episode of Dear white people.
The show marks the latest moment for Prada for its roster of brand ambassadors, some of whom have been with the house for years like Schiffer, who recently starred in the final season of the Prada series. trance. It’s the stars coming in Blade Runner 2099. “I like to define Prada as a crossover. I feel that Prada represents a collision of several iconic images. Prada is young and classic at the same time,” Schiffer said upon joining the house in 2021. Noisy and conservative. Fem and mask. Hard, soft, etc., etc., etc., all the best combinations.”
The campaign marked a reunion for Jenkins and Harrison after they had previously worked together Mufasa. He’s the next star in Alpha gang and The Hunger Games: Sunrise on the Harvest. “Prada elegance is based on craftsmanship,” Harrison previously said of the fashion house. “They value people who don’t conform to the status quo, who embrace difference, and artists who challenge their industry. This reflects their brand.”
Sivan recently released his album Something to give each other In 2023 he participated in a tour with Charli XCX. Chen, a Chinese singer and actress, has been seen in projects such as… Heart, Journey to Love, Be My Friend, Begin Again, Coming Home, Writer’s Saga 2, Micho’s Summer And realistic competition Riding the windwhich she won.
