Piers Morgan is expanding his growing digital media empire, and he’s turning to a fellow news veteran to help him do it.
Morgan, the provocative former newspaper editor turned television personality, has tapped Rashida Jones, the former head of MSNBC, to become CEO of his company Uncentriced.
Jones’ appointment comes as Uncentriced raises new capital from Raine Ventures, Antenna Group and Reuben Brothers, the investment firm led by David and Simon Reuben. Uncensored was reportedly seeking around $30 million in its latest investment round, as it seeks to create a new media empire.
Uncensored began with Morgan’s YouTube show, Piers Morgan UncensoredAnd recently launched a second offer, History is uncensoredLed by former CNN anchor Bianca Nobilo. Morgan’s show is also broadcast on television by Paramount Channel 5 in the UK
Morgan is known for his incisive questioning of guests and his perspective on politics that doesn’t quite fit into the boxes that define much of traditional media, where places like Jones’ former station MSNBC and Fox News (Morgan’s show also aired on Fox Nation) tend to program talent with predictable perspectives.
While he began his career as a journalist in a popular newspaper The sun And Rupert Murdoch World newsHe also broke into the United States as a judge America’s got talentAnd as an anchor on CNN, where he succeeded the legendary Larry King as host of the 9 p.m.
Now freed from the constraints of traditional media, he has built a digital empire, joining fellow cable veterans like Megyn Kelly, Tucker Carlson, and Don Lemon in the industry. He turns to a top executive from this world to help him do just that.
“Uncentriced’s ambition has always been to build a global home for courageous, high-engagement content that cuts through the noise. Today’s announcements will help us create just that,” Morgan said in a statement. “Rashida Jones is one of the brightest minds in media and her proven track record of building and transforming businesses speaks for itself. She has greatly impressed me with her enthusiasm and vision for an uncensored brand. With this bold and dynamic leader, as well as the backing of an incredible group of investors led by Raine Ventures and Antenna Group, we are now positioned to create one of the largest new media entities in the world.”
“Piers has developed an amazing platform with Uncentriced that really competes head-to-head with legacy media,” Jones added. “In today’s fragmented media world, audiences crave real conversations grounded in authenticity, accuracy, and open debate. Uncensored not only provides that, it’s ahead of the curve. I can’t wait to roll up my sleeves with Pierce and the team to build on the strong foundation they’ve created and scale it into a diverse and profitable network that champions talent and dominates the biggest categories.”
