Husband and wife duo Patrick Schwarzenegger and Abby Champion star in a new Tommy Hilfiger campaign.
The brand announced its spring 2026 campaign last week, which features Champion Schwarzenegger and a slew of familiar faces including Tommy and D. Hilfiger, Lionel Richie, Iman, MGK, Chico Perez, Lucien La Viscount, Soo Joo Park, Luke Champion and Rafael Diogo.
“What makes Tommy unique is that his world truly lies at the intersection of fashion and entertainment,” Schwarzenegger said exclusively. Hollywood Reporter In a statement. “Being part of this campaign with Abe felt less like a traditional photo shoot and more like stepping into something real that he has built over decades.”
the White lotus The star added: “This authenticity is what makes this brand so special. I’m so excited to continue our relationship and work with Tommy again.”
The campaign, shot by Lachlan Bailey, is an “invitation” into Hilfiger’s “world of ease, warmth and leisure,” and is inspired by “four decades of blending fashion with art, music, entertainment and sports,” according to a statement from the brand.
The Spring 2026 campaign is the first in a series inspired by Hilfiger’s favorite destinations around the world. This particular aesthetic was inspired by Hilfiger’s Palm Beach home. Schwarzenegger and Champion were photographed in front of classic Cadillacs and poolside lounge chairs.
In a campaign statement, Hilfiger describes building the brand “with endless curiosity, a belief in dreaming big and a love of bringing people together” over the past 40 years. “From the beginning, I looked to the creative voices shaping popular culture to help guide this vision,” he said.
“This season, we’ve invited a range of contemporary icons and voices from across generations to the ultimate spring party – to participate in The Way I Live,” Hilfiger continued. “It’s a celebration of character and modern American style.”
Schwarzenegger called Hilfiger “the ultimate host,” noting his talent for organizing an exciting group of people. “There’s something about the way it brings people together,” Champion added in a statement. “You never know who’s going to show up or how the night is going to turn out. One minute you’re talking to Iman, the next Lionel Richie is behind the decks.”
The Spring 2026 collection, in contrast to the Palm Beach-inspired campaign, was inspired by Hilfiger’s love of West Coast style, especially the brand’s uniquely Californian brand of preppy looks. It is available on the brand’s website. More images from the campaign can be seen below.
