Broadcast network Fox and cable channel FS1 have exclusive English language rights (in the US) to the upcoming FIFA World Cup, broadcasting all 104 matches of the tournament. For those who find soccer too slow and too long, streamer Fox One has the alternative programming for you. maybe.
Fox One and Overtime, the premier social sports media company, have teamed up on an unscripted digital short-form series, Hollywood Reporter I’ve learned. Race to glorywhich starts on Sunday, is a bit similar Amazing race Handling – Only with two teams of short form creators.
“Mud United” is led by Rakai, who developed his brand after shooting the basketball over Kyrie Irving. (If that’s all it takes, Damian Lillard should be the biggest star on Instagram.) Rakai’s teammates include Tota, the Brazilian creative who was selected for Kai Cenat’s Streamer League; H00pify, the Buffalo-born basketball and internet culture creator known for his “Takeover Thursdays”; and football, fitness and lifestyle creator Sam Russo.
Together, they will face “Aura City”, led by Tyllel, a Bronx player. The team was filled out by Sketch, winner of Best Sports Broadcast at the 2024 Streamer Awards; Creator Davis, founding member of the AMP creator collective; and football creator and host Rose Rowland.
If you don’t know who these people are, your kids probably do. Julie Sharp will host the series, which will see creators compete in “soccer-inspired challenges” across the World Cup cities of New York (May 27-29), Los Angeles (June 12-13), Miami (June 27-28) and Philadelphia (July 12-14). Finally, Overtime will produce “over 500 pieces of original short-form content” for the collaboration, “including behind-the-scenes footage, challenge videos, personal photos and recaps, all distributed across dedicated social channels,” the companies say.
“Content creators play a critical role in how younger fans experience sports today,” said Brian Borkowski, chief marketing officer, Fox Direct to Consumer. “Together with Overtime, we’re delivering tournament content that feels authentic and engaging for the next generation. By leveraging the voices of creators, we’re giving fans new ways to experience the energy, storytelling, and culture of tournament beyond the game itself.”
Fox One is the live streaming home for all things Fox, including broadcast, cable and live sports (including the 104 FIFA World Cup matches), plus Fox News, Fox Business, Fox Weather and the specialty streaming channel Fox Nation. Plans start at $19.99 per month
“Overtime brings sports to the next generation of fans, and there’s no bigger stage to do that than the World Cup,” said Mark Cone, Head of Content at Overtime. “Fox One is where every game will be broadcast, and our mission is to make sure fans who have grown up on their phones know exactly where to find them.” “This is a first-of-its-kind collaboration and production designed specifically for the next generation of sports fans. We’ve assembled a cast that reflects how young people consume sports today: creators, streamers, artists and football fans with deep connections to their communities and millions of followers. Bringing them together across four cities throughout the tournament will allow us to create content that feels competitive, unpredictable and in tune with the way younger fans engage with sports.”
The World Cup starts on June 11.
