Kid Cudi is adopting his Big Bro Scott persona in an upcoming digital series.
Wave Sports & Entertainment is set to work with the artist for Big Brother with Kid CudiIts first episode begins on April 1, Hollywood Reporter I learned exclusively.
The weekly series will see the artist, whose real name is Scott Mescudi, transform into Big Bro Scott to provide the kind of perspective one would expect from a big brother as he interviews friends, collaborators, up-and-coming artists and legendary figures. Kylie Jenner makes her second ever appearance on the podcast in the first episode of the project, which encourages visitors to discuss the sparks, transformations and stories that come their way.
“This show is very difficult,” Kid Cudi says in a statement. “So hard. Deal with it, baby!” The trailer for the series can be seen below.
In addition to designing the show’s set at Wave’s Los Angeles studio, the star also recorded and produced the original song. After the premiere on April 1, Big Brother with Kid Cudi New episodes will be released every Wednesday on YouTube, Spotify, Apple, and other podcast platforms.
“At Wave, we build our shows around talent with a distinct point of view and a real connection to their audience,” says John Fontanelli, Director of Original Content at Wave Sports & Entertainment. “Cody is a unique creative visionary known for pushing boundaries and transcending mediums. Big brother “It is a continuation of his courageous quest for self-expression, and is exactly the kind of bold, character-driven series we are proud to support, marking an exciting new chapter for our slate of original works.”
In addition, Adobe Acrobat joins Big Brother with Kid Cudi As an official partner. Acrobat PDF spaces will provide an extension of the show, offering audiences an interactive experience in taking an in-depth look at the stories and creative vision behind the episodes.
Other Wave programming included You won’t lie With Kaylee Kelsey, Maher’s house With Ilona Maher, Almost athletes With the perfect dude 7pm in Brooklyn With Carmelo Anthony.
The new series debuts amid a busy period for Kid Cudi. The Grammy Award-winning musician has released his eleventh studio album, freein 2025 and the Rebel Rangers’ North American tour is scheduled to begin next month. As an actor, his recent feature credits include trap and Happy Gilmore 2.
