John Legend signs a two-year deal to join Bang & Olufsen as a global brand ambassador

John Legend sings a new tune for Bang & Olufsen.

The iconic singer-songwriter – a multiple Grammy Award winner and one of the youngest singers to achieve EGOT status – has signed a two-year contract to join the Danish audio and technology experts as a global brand ambassador. During that period, Bang & Olufsen and John Legend will showcase a shared vision “through curated performances, cultural moments and storytelling, with each activation reflecting the idea that beautiful sound is born from true craftsmanship.” More details about these events and activities will be revealed in the coming months.

In announcing the deal, Bang & Olufsen cited the multi-platinum musician, producer and activist’s career as one “marked by restraint, detail and emotional honesty,” in which he has created music that “resonates through intent and clarity. His work has become part of a global cultural fabric, known for its timelessness and emotional depth.” As such, it was chosen to embody Bang & Olufsen’s Beautiful Sound philosophy, which is defined as “the seamless marriage of flawless acoustic engineering, timeless Scandinavian design and uncompromising craftsmanship.”

“John Legend is an artist whose work reflects a rare balance between discipline and emotional openness,” praised Bang & Olufsen Interim CEO Nikolai Wendelboe. “This partnership is about aligning the highest level of craftsmanship and artistry and a shared belief that music should be felt as much as heard. Together, we are building something sublime and powerful, where sound and emotion meet without interference.”

Legend returned the favor by saying that he didn’t join the brand just because they asked to; He has a long history of liking what they do, and already owned their merchandise.

“Bang & Olufsen has been one of my favorite audio brands for years. As a long-time owner of their products, I’ve always been drawn to the way they combine beautiful sound with timeless design. Their products are designed with incredible attention to detail, and I’ve spent time in their listening rooms over the years experiencing music in a way that feels true to the way it was meant to be heard,” Legend said. “I love that Bang & Olufsen treats both sound and design with the same level of care and craftsmanship, creating products that are as beautiful to live with as they are to listen to. I’m thrilled to partner with the brand because we share a passion for creativity, quality and creating experiences that connect with people on an emotional level.”

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