Netflix is doubling its presence in Mexico as it opens a new headquarters south of the US border.
“We’re not just opening doors and adding offices,” Netflix co-CEO Greg Peters said in a statement on Wednesday during a visit to the country. “This space is designed as a creative hub, a place where writers, directors, actors, crew members and producers can come together, and where business partners, brands and advertisers can collaborate and imagine what’s next.”
The streaming giant says it now has 400 local employees in Mexico and “expects to close in 2026 with an additional workforce increase of approximately 15%.”
The announcement comes after Mexico announced a 30 percent film tax credit to encourage the production of films and TV series, including on streaming platforms. Mexican President Claudia Sheinbaum Pardo said the enhanced incentive “will meet the level of our people and match the exceptional creativity that exists in our country,” adding that Mexicans are “a resilient people who have always fought for their independence and sovereignty and to defend their cultural rights.”
Peters’ visit to Mexico City also coincided with the streaming giant’s 15th anniversary in the country, and came a year after fellow Netflix CEO Ted Sarandos, also in Mexico City, committed to investing $1 billion in Mexico to produce original series and films over four years through 2028.
After the first original Mexican version, crow club, Produced in 2015, Netflix has acquired local projects such as lovelorn A series based on the novel by Angeles Mastretta and directed by her daughter, Katherine Aguilar Mastretta; Mexico 86Film starring Diego Luna, Carla Souza, Daniel Jimenez Cacho, and Alvaro Guerrero; and santita, Series directed by Rodrigo Garcia and starring Paulina Davila and Gael Garcia Bernal.
Between 2021 and 2023, Netflix said it will partner with local production companies to bring production to 25 Mexican states, hiring more than 9,000 cast and crew.
Francisco Ramos, Vice President of Content for Latin America at Netflix, added: “Our headquarters in Mexico is not just an office; we want it to be much more than that. We want it to become a center for discussion, research and discovery so that talented individuals can find a way to tell the most authentic, diverse, complex and even contradictory Mexican stories that truly capture the richness of our country.”
Netflix also has a production center in Spain to produce Spanish-language originals.
