Disney+ is expanding its content offerings in Mexico with a new agreement with TV Azteca in its latest content partnership with a free-to-air broadcaster. Under the deal, the financial details of which were not disclosed, the next season of TV Azteca will be shown Master Chef 24/7 It will be available on Disney+ starting May 17.
TV Azteca joins a group of free-to-air broadcasters that Disney+ has begun working with in the form of content partnerships, including XSports in Brazil, Atresmedia and RTVE in Spain, ITVX in the UK, ARD and ZDF in Germany, SIC in Portugal, and TVING in Japan.
Josh D’Amaro, Disney’s newly appointed CEO, recently outlined his vision for making Disney+ the company’s “digital hub.” Last year, Karl Holmes, managing director of Disney+ in EMEA, emphasized the win-win aspect of content deals with broadcasters. “The big free-to-air channels still have the biggest audiences, have the biggest shows, and have the biggest production budgets,” he said. “It’s really important that we work with free-to-air broadcasting. So we license content for free-to-air broadcasting. We license content for free-to-air broadcasting. We have co-production agreements with most of the big free-to-air broadcasters across Europe.”
The Mexican collaboration that builds on the existing relationship between the two companies in reality showsNo academically (2024) andLa Granja VIP(2025), which debuts on Disney+, will also include “other reality formats to be confirmed soon,” the partners said.
“As audiences continue to evolve, Disney+ is constantly expanding its content offerings,” said Henry Ringel, senior vice president of acquisitions and content sales at The Walt Disney Company Latin America. “The incorporation of new formats, such as reality programming from the Azteca Network, reflects this evolution and the need to deliver stories that unfold live and are highly engaging, thus strengthening our value proposition.”
As part of this agreement, Disney+ said it recently added three live channels from TV Azteca International, Azteca UNO -1, Azteca Deportes Network and Corazón, “bringing together a diverse slate of local fiction and non-fiction content, sporting events, news and entertainment programming for subscribers in Mexico” into one destination.
“At Disney+, we are committed to delivering a broad and diverse range of content that resonates with different audiences in Mexico,” said Luis Arvizo, Senior Vice President, General Manager and Director of DTC at The Walt Disney Company Mexico. “Our proven reality formats, live linear channels, and diverse range of content give us the opportunity to consistently deliver compelling entertainment options within the platform.”
Additional TV Azteca content that will become available on Disney+ starting in May under the content partnership are the likes of telenovelasMirada de mujer,When the sea is waterandNo lubaas well as all seasonsDr. LuciaandCrime lottery.
