The team behind Hulu’s latest feature Pizza movie He doesn’t seem too concerned that a meme might put the movie in a box.
Directors Brian McElhaney and Nick Kocher, known for their work as YouTube comedy duo BriTANicK, directed the film, which stars Gaten Matarazzo, Sean Giambrone, and Lulu Wilson. During a recent Reddit AMA, the directors addressed a meme showing two shots from the project, including one of Matarazzo screaming, and including the seemingly dismissive caption, “I’m good bro,” as well as a laughing and head-slapping emoji.
“Um… we’re still trying to figure it all out,” McElhaney said when a Reddit user asked if the meme helped or hurt the film’s release. According to McElhaney, versions of the meme have since surfaced, lending a more positive tone to the film: “Once it started turning into ‘It’s good, bro!’ we felt a lot better. We honestly think it probably helped build more awareness than anything else, so we’ll see, I guess… Ask us again in a month.”
“Is any press good press? We hope so,” Kocher added.
When another user asked a similar question about whether the “I’m good bro” post was a boon or a marketing hindrance, Kocher responded, “Remains to be seen! I think it’s headed toward a big boon though. I’ve seen all the memes, and I’ve found a lot of them that make it really funny. The one about committing seppuku because ‘I hope I collapse under the glowing legacy Pizza movie He’ll leave behind “Legitimately Made Me Laugh.”
The film duo who also wrote the screenplay for the action-comedy film Over your dead body Which hits theaters this month, he said Hollywood Reporter During a recent interview, Matarazzo auditioned for her Pizza movie He was excited to work on it and looked forward to his positionStrange things Professional life.
“We didn’t want to convince anyone or sell anyone to do this,” Kocher said. “He was excited the whole time. I’m so glad he did this movie. As a fan, this is the kind of thing I wanted to see him do.”
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