The Delhi High Court has granted interim relief to Telugu star Allu Arjun, passing an ex-parte interim order protecting his personal rights against unauthorized commercial use. The order prevents several parties from exploiting his identity through artificial intelligence, including deep fakes, as well as from selling infringing goods.Justice Tushar Rao Gidela, who presided over the case, said an actor’s name, image, voice, dialogue delivery, gestures and other distinctive features are uniquely associated with him and qualify as protectable personality rights, according to the Bar and Bench.
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The ruling came in response to a lawsuit filed by the actor, challenging the unauthorized use of his personality for commercial gain without his consent.Acknowledging his widespread popularity, the court noted that Arjun’s distinctive dialogues and distinctive style enhance his stature. “The aforesaid documentary evidence etc. clearly shows that the unique and distinctive features of the plaintiff are exclusive to the plaintiff and are source identifiers of the plaintiff. The features like name, appearance, voice, mode of delivery of dialogues, gestures, dress, speech, signature and likeness would clearly constitute the copyright of the plaintiff which no one other than the plaintiff would have rights to exploit exclusively,” the court said.
Earlier, the court protected the personal rights of celebrities such as Abhishek Bachchan and Aishwarya Rai Bachchan.
Amitabh Bachchan
Kumar Sanu,
Salman Khan
Karan Johar, Nagarjuna,
Kartik Aaryan
Among other things.
