“Chillgum” is the leading single from the “51 Glorious Days” album, released by T-Series and produced by Bhushan Kumar. The track is performed by Yo Yo Honey Singh (who also composed the music) and features vocals by Ragini Vishwakarma. The official video stars Yo Yo Honey Singh alongside Malaika Arora, and is packed with international visuals and high-octane energy.
Evidence of the song’s impact: it’s streaming on platforms like Spotify and Apple Music.
Chillgum Music Behind the Scenes: Credits, Style & Production
The music video for “Chillgum” was brought to life by a full production team:
- Label: T-Series
- Music & composition: Yo Yo Honey Singh
- Lyrics: Hommie Dilliwala, Nanku, Arjun Ajnabee
- Video direction: Mihir Gulati (with cinematography by Abhimanyu Sengupta)
- Production house: Frogalised Productions
Shooting reportedly took place in Dubai (House of Hype, X-Strike) to keep that global party vibe alive.
Visuals, Hook & Party Vibe
“Chillgum” opens with flashing lights, club ambiance, stylish wardrobes and Malaika Arora’s dance presence — all signature elements of a commercial party track. The hook line “Chillgum Khiya Ke / Let Rahe Chumma” is catchy, playful, and built for repeat listening. The track blends Hindi, Punjabi, even hints of Bhojpuri, making it widely accessible across India’s music markets. Social media is already buzzing with dance covers and reels of the track.
Strategic Move for Yo Yo Honey Singh & Album Impact
For Yo Yo Honey Singh, “Chillgum” reinforces his ability to command pop-rap hits. His previous successes and brand identity lend weight to this release. The album “51 Glorious Days” is being promoted as a major musical event — and “Chillgum” sets the tone. Featuring Malaika Arora also boosts cross-demographic appeal: fans of Bollywood glam + rap/pop culture unite.
Strengths & Potential Critiques
Strengths:
- Big production budget: international location, visual gloss, star casting
- Catchy hook designed for parties, clubs, playlists
- Multi-platform release ensures wide distribution
Critiques / Things to watch:
- The hook’s bold lyricism may not appeal to all listeners depending on taste
- Thestyling and gloss are heavy — substance versus style might be debated
- As a flagship single, expectations are high — if it doesn’t perform, the album momentum could suffer
If you’ve been waiting for the next big Indian pop/rap anthem, this is it: “Chillgum” by Yo Yo Honey Singh featuring Malaika Arora is a full-throttle track made for partying, playlists and streaming domination. With the backing of T-Series and the hype of the “51 Glorious Days” album, this release has all the ingredients to hit big. Press play, crank up the volume, and let “Chillgum” take over your weekend.
