Talk about a bold and devilish move.
This weekend, The devil wears prada 2 It would become the first female-led film in modern history to open the summer box office, a duty that has generally gone to Marvel’s superhero pic. The only exception was Universal Autumn man Set in 2024, the movie stars Ryan Gosling and Emily Blunt, which can never quite decide whether it’s an action movie or a romance movie. It opened to a very disappointing $27.7 million.
However, it eventually grossed nearly $200 million worldwide by the time it fled theaters. If the tracking and dizzying pace of advance ticket sales is correct, it means the 20th century Prada 2 It would earn nearly $200 million in its global debut alone. Tracking shows the film will open anywhere from $68 million to $75 million in North America, while 20th Disney and its parent company are committed to $70 million to $75 million. Overseas, it is expected to raise at least $100 million.
Among the few trends saving the box office in the post-Covid-19 era are movies that fuel the nostalgia meter, and this one fits the bill.
Two decades have passed since then The devil wears Prada The sleeper hit box office hit grossed $326.5 million on its way to becoming a cultural touchstone that spans generations. But reviving a property that has been dormant for so long is not for the faint of heart, and it took years to make the sequel a reality, because it meant convincing director David Frankel and writer Aline Brosh McKenna to return, as well as stars Meryl Street, Anne Hathaway, Emily Blunt, and Stanley Tucci. Not to mention Disney’s acquisition of 20th Century Fox, which cut ties with Elizabeth Gabler’s Fox 2000, home of its films. Prada.
But Disney didn’t allow a wholesale brain drain to occur when taking on Fox. Steve Asbell, who now runs 20th Century, is among the former Fox executives now working at Disney.
Everyone at Disney knew the sequel’s budget would be much higher than the original film’s $40 million pre-market price due to salaries alone, but they thought it was a risk worth taking. Prada 2 It reportedly took a net $100 million to produce before marketing.
Released in 2006, the first The devil wears Prada It was a rags-to-riches story of a young woman (Hathaway) who heads to the big city to become a serious journalist, becoming the assistant to a legendary, ruthless editor (Streep).
The film takes place years later as Miranda Priestly, who plays Streep, once again faces the prospect of losing control as an editor or… Runway. Hathaway’s Andy Sachs has fulfilled her dream of becoming an award-winning journalist, but as the world of old media crumbles, she finds herself working once again in… Runway.
“If you come in The devil wears prada 2 “If you’re looking for raunchy fashion porn, naughty insults, and a fresh dose of Meryl Streep’s iconic performance as Miranda Priestly, the haughty clone of Anna Wintour, you’re unlikely to be disappointed.” THR Review by senior film critic David Rooney.
