Bowen Yang and Matt Rogers have renewed their exclusive podcast partnership with iHeartMedia and Will Ferrell’s Big Money Players Podcast Network.
Host Yang and Rogers Las Culturistaswhich launched in March 2016 and has since gone on to win Podcast of the Year at the 2023 and 2025 iHeartRadio Podcast Awards, among other honors, and has welcomed guests including Lady Gaga, Tiny Fey, CharliXCX and, most recently, Nicole Kidman. The podcast joined iHeart and Will Ferrell’s Big Money Players Podcast Network in 2020.
“We couldn’t be happier to continue Las Culturistas alongside our friends at iHeart and Big Money Players,” Rogers and Yang said. “We hope people start spreading the word about podcasting, a medium with great potential.”
As the podcast has grown, Rogers and Yang also brought the annual Las Culturistas Cultural Awards to the air last year with the awards show airing on Bravo and Peacock. The ceremony is expected to return again this year. The duo also hosts podcasts Two Men, Five Rings: Matt, Bowen and the Olympics In partnership with NBC Universal.
In addition to interviews with celebrities, the podcast has become known for its “I Don’t Think So, Baby” segment in which celebrities, Yang, and Rogers talk about something in modern culture for one minute as well as the question asked of each guest: “What culture made you say culture was yours?”
Ferrell said: “I don’t think so, honey? Well, I think so! To say we’re honored to renew this partnership is an understatement. Through hard work and brilliance, Bowen and Matt have created a podcast that continues to entertain, through humor and inclusion, a massive and ever-growing audience. They are two of the funniest people ever and dare I say it… great Americans!”
“It’s been a great decade for Matt and Bowen growing up Las Culturistas “We look forward to becoming as influential a cultural force as the ‘Culture Rules’ they set for us every week, and we’re thrilled to continue our partnership as they continue to define and talk about culture with the biggest names in the business,” said Will Pearson, President of iHeartPodcasts.
