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Alison Brie has a new partnership with HelloFresh, the popular meal kit company that makes easy-to-prepare dinners at home.
Brie is teaming up with HelloFresh to launch the “HelloFresh Supper Club,” an initiative the company says is designed to “revive the tradition of communal dining and inspire fans to gather around the dinner table for a shared meal.”
As part of the partnership, Brie helped curate an exclusive dinner menu that new and existing HelloFresh subscribers can order online for delivery. Menu items include Thai curry coconut chicken, crispy chickpeas, pistachio rice with apricots, pepita-crusted salmon with feta tomato salad, and harissa-roasted sweet potatoes. Meal kits come with fresh produce, pre-portioned proteins, seasonings, and all the other ingredients you need to prepare dishes at home.
Brie will also host a virtual Supper Club event, where the actress will cook some of these dishes alongside 100 lucky fans online. More details are available on the official HelloFresh Instagram page.
In a press release, Brie said the new menu reflects her “love of bold, international flavors and culinary diversity,” adding that each meal is surprisingly easy and convenient to prepare, even for those with a busy schedule.
“Between filming, writing and producing, my weeks are busy – but sitting down to cook and eat with the people I love is something I will always make time for,” Brie says. “I’ve curated this new menu around dishes I really love — bright Mediterranean flavours, warm spices and fresh ingredients that feel special, but come together easily on a weeknight.”
“At HelloFresh, we believe life is better when we cook and eat together,” adds Michelle Doll Olson, senior director of culinary development and head chef at HelloFresh US. “This program is designed to help people rediscover the joy of shared meals, and Alison Brie’s genuine love of gathering around the table – no matter how busy life gets – makes her the perfect partner to show that hosting can be accessible to everyone, even on a weeknight. It’s about more than just food; it’s about bringing connection and community back to a weeknight dinner.”
HelloFresh says 25% of young people eat every meal alone these days, but more than 80% wish they could “share more meals with others.” The goal: “Turn routine weeknights into meaningful dinner occasions.”
The HelloFresh x Alison Brie Supper Club menu is available to order online now for delivery the week of April 18-24. HelloFresh delivers everything to your door in insulated packaging to prevent food spoilage, even if you’re not home to cool things right away. Easy-to-follow recipe cards eliminate any guesswork when it comes to preparation and cooking.
Brie’s partnership comes ahead of her lead role in the film Masters of the universea live-action take on the popular “He-Man” franchise from Amazon MGM Studios and Mattel Films. The actress takes on the role of the main villain, Evil-Lyn.
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It also stars Nicholas Galitzine and Camila Mendes. Masters of the universe Opens in theaters June 5.
