From now on, Adam Scheer will be known as “The Monster Bean.” Munshiners“.
The former WWE Superstar known as Braun Strowman is launching a production banner alongside Magilla Entertainment (Munshiners, Diesel brothers, hunting for bargains at the beachfront), Hollywood Reporter I’ve learned. Stroman Cher and producing partner Nick Antonicelli will run Meat Castle Media in partnership with Magilla.
The Meat Castle Media deal marks Magilla’s first talent-led production venture. Scheer and Antonicelli will work with Kevin Duncan, Magilla’s chief development officer, who helped develop and implement USA Network’s show. Everything is on the menuhosted by Cher. They will be creating new unscripted series and formats, as well as podcasts including crafts, competition, celebrity interviews, and more.
The first of the Meat Castle series Hands onin which Cher, a tradesman and former mechanic, tries his hand at a new unique craft in each episode, diving into the skilled trades that support the American Dream. It’s like Dirty jobsstarring only a 6’8″ Goliath. They will also be coordinating a competition in the world of scale model making.
“Nick and I couldn’t be more excited to re-team with Kevin, and to work with the great people at Magilla, to build a true powerhouse in the television industry that puts talent, pioneering ideas, and meaningful partnerships at the forefront,” Scheer said in a statement. “Magilla’s track record is unparalleled and we look forward to working with them to build an impressive roster of programs.”
Everything is on the menu It follows Cher as he travels across the country exploring iconic restaurants, tackling daunting culinary challenges and highlighting the chefs behind each destination. The series was the highest-rated entertainment program (among adults 18-49) in its time slot across all cable channels.
“Adam’s talent, charisma and creativity have led to great success in multiple areas of entertainment,” Matthew Ostrom and Laura Palumbo Johnson, co-founders of Magilla Entertainment, said in a joint statement. “With Meat Castle Media, we are working with him and Nick to develop a slate of projects that reflect Adam’s interests and values, and also align with his larger-than-life presence and personality. It’s been an exciting start, and we’re eager to bring these first projects to market.”
A former strongman (and still a strongman), Cher, 42, won the WWE World Championship and the WWE Intercontinental Championship during the heyday of professional wrestling. Scherr is not currently signed to a wrestling promotion.
Magilla Entertainment created Discovery’s Munshiners And its branches Master distiller and American spiritPeacock documentary series Oahu beaches,HGTV Find deals at the beach and Find bargains at the beachfront: RenovationAnd TLC Long Island Mediumamong other series.
