Bob the Drag Queen and Monét X Change have signed a multi-year partnership with Liberated Syndication Inc. (Libsyn) to host, distribute and monetize the popular comedy podcast. Sibling rivalryvia both audio and video, Hollywood Reporter I’ve learned.
Libsyn will exclusively host and monetize the weekly show RuPaul’s Drag Race alumni, connecting premium advertisers with an audience of comedy fans, pop culture enthusiasts, LGBTQ consumers, and trend-conscious viewers who listen to the beloved podcast week after week.
“I am very excited to join the Libsyn network,” says Monet. THR. “Bob and I are approaching almost a decade on the podcast. We’re so grateful to the millions of you who tuned into the podcast to indulge in our sarcasm, and we’re so excited to make more memories at Libsyn.”
Bob added: “We are entering a new era for Sibling rivalry. I’m so excited for you all to see what my best friend and I have in store.
Launched in 2018, Sibling rivalry It has emerged as one of the most respected podcasters in the world RuPaul’s Drag Race universe. Bob and Monet host various series on the pod, including “Sibling Watchery,” where they review new episodes of Drag racing and All stars spin off; “Anything You Can Do”, in which Bob and Monet compete against each other to see who can do the job best; and “Fraternity Advice,” where they provide advice to members of their pastors.
“The world’s leading creators — including Bob the Drag Queen & Monét THR. “We believe creators deserve to control their content and own their audience. Our role is to provide the infrastructure, distribution, and monetization that helps them grow on their terms. Whether creators publish audio, video, or both, Libsyn gives them one platform to distribute everywhere, monetize everywhere, and maintain direct relationships with their fans.”
Both Bob and Monet competed RuPaul’s Drag Racecementing themselves as standouts in the franchise. Bob won RuPaul’s Drag Race Season 8, and continued to lead HBO We are here For three seasons. World tour with Madonna on her Celebration Tour; Launching the first novel Harriet Tubman: Live in Concert; Launching production company Purse First Studios; And a star on Broadway Moulin Rouge! Musical.
Monet competed in the tenth season of Drag racingwhere she was awarded the title of Miss Congeniality, and went on to snatch the crown in the fourth season of the series RuPaul’s Drag Race All-Stars. She finished second in the coveted winners’ season. Elsewhere, her one-man comedy show, Life Be Lifin’, was named a Playbill Pick at the Edinburgh Fringe Festival; She has lent her talents as a classically trained opera singer to Opera Colorado, Opera Minnesota, and Lincoln Center. He serves as co-host of a summary one! network.
Separately, both Bob and Monet appeared in Peacock’s Emmy Award-winning hit Traitors.
Sibling rivalry It won the 2023 GLAAD Media Award for Outstanding Podcast and the 2023 Webby People’s Voice Award for Podcast (Diversity, Equity, and Inclusion).
The tagline for the booth reads: “Whether discussing drag culture, celebrity feuds, internet obsession, or very specific topics like bidets, robots, and the dilemmas of virtual life, Bob and Monet turn everyday conversations into laugh-out-loud entertainment. Sometimes the show is audio-only, sometimes it expands into special YouTube video episodes — but one thing remains constant: it’s always funny. The result is a show that blends humor, authenticity, and culture relevance in a way that keeps audiences coming back and actively engaging across platforms.”
Sibling rivalry The deal was represented by UTA and Brett Green Law Offices.
The partnership leverages Libsyn Ads solutions, including Host-Read (available for display and simulcast formats), automated podcast ads and integrated branding opportunities aimed at resonance. Sibling rivalryOur comedy-loving, pop culture-obsessed audience.
