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Sony’s latest and greatest TVs just received an unexpected price drop during Best Buy’s Tech Fest savings event.
Debuting on May 27, 2026, Sony’s next generation RGB LED TVs join the best-selling Bravia series, delivering the company’s most vibrant colors and deepest contrast to date. For a limited time, Best Buy is offering shoppers up to $300 off select sizes of Sony’s all-new Google True RGB LED 4K TVs with Gemini.
For more context, Sony’s latest TVs are divided into two categories: the flagship Bravia 9 II and the more affordable (yet still premium) Bravia 7 II. Both models — each offered in a range of sizes — are currently available to shop on Best Buy’s website, but the Bravia 7 II is the only model eligible for the upgrade. The 65-inch TV is on sale for $2,299.99, down $300 from $2,599.99, and the 75-inch TV is on sale for $2,999.99, down $100 from $3,099.99. This reflects savings of up to 12 percent.
Sony 65 Inch Bravia Series 7 II True RGB 4K HDR Google TV with Gemini
$2,299.99$2,599.9912% discount
Includes free installation and towing.
What sets this generation of TV apart from the rest is its new display technology, Sony’s signature True RGB technology, which powers the tri-color LEDs independently. In simpler terms, this means unprecedented color volume, accurate color gradation, and a significantly wider viewing angle. Under any lighting conditions, viewers will enjoy a realistic color experience.
Gemini takes the convenience and innovation of television to another level. Ask Gemini to make personalized recommendations for movies and shows based on your viewing history and what works for you. And since it’s hands-free, users can find content, open apps, and control compatible smart home devices without putting a finger on the remote.
As part of the Technology Festival, Best Buy is offering up to 50 percent off a variety of new and best-in-class technology, from TVs and speakers to laptops, headphones, monitors and small appliances. Visit BestBuy.com to take advantage of the retailer’s limited-time promotions.
