Betches, a podcast and entertainment company for millennial and Gen Z women, has signed with CAA.
CAA will focus on bringing in content creators and podcasters from Betches including U Up?, mention everything, and Method therapy In traditional media spaces, including linear TV, streaming, film, live experiences, global brand partnerships, and more. CAA will also find new opportunities for advertising partners to integrate into the Betches ecosystem.
In addition to the podcast, the company includes an editorial site, as well as a team of in-house comedy creators and original programming. The brand was co-founded by Allen Drexler, Jordana Abraham and Sammy Seguin. In 2023, Betches was acquired by LBG Media, owner of LADbible Group.
“CAA is the gold standard for global talent and brand representation in Hollywood, and signing with them is a natural next step as we expand the Betches cinematic universe and continue to invest in our creators and drive the cultural conversation. We operate at our highest cultural and business speed, and this partnership with CAA is designed to accelerate our impact, creating unparalleled industry exposure for Betches across the evolving entertainment landscape,” said Aline Drexler, CEO and co-founder of Betches.
