During the pandemic, teenager Demi Weitz teamed up with her energy agent father, Richard Weitz, who now serves as co-president of WME, to launch RWQuarantunes. What started as a Zoom experience in their Beverly Hills kitchen in March 2020, has emerged as a charitable foundation that has raised nearly $40 million for nearly 75 charitable causes and has become a high-profile stop for a long list of musicians, actors and entertainment industry insiders including Bob Iger, Dana Walden, George Clooney, John Mayer, Billie Eilish, John Legend, Dolly Parton and many more.
Six years later, Demi Weitz is a Stanford graduate and has now teamed up with two college classmates and fellow alumni to launch an artist-oriented platform called Indigo. It’s a web-based platform to launch with an expanded mobile app expected later this summer, and is designed to reposition fan culture from “passive fandoms to active communities.”
In doing so, the platform will be a place for artists to connect more deeply with their fan base by sharing things like unreleased music, voice memos, behind-the-scenes content, and exclusive experiences. Fans will also be able to stream content, unlock access, and support artists through microtransactions, gift content to friends, and other sharing opportunities.
Demi Weitz has teamed up with brother-sister duo Luke Gero and Saskia Gero to launch Indigo, and they’ve roped in the rapper, singer and producer .idk. To help launch the platform. It will debut the first Indigo experience by making it accessible to fans Son of De Lamour Event through exclusive response. Son of De Lamour The gala will be held at the French Embassy in Washington, D.C., on June 20, in partnership with Juneteenth Celebrations, Fête de la Musique, and the Smithsonian. Additional content will be released to the .idk community. this week.
“Indigo was founded on the belief that the music industry is moving from volume to depth. For years, artists have been measured by reach; we believe the future will be shaped by the power of the communities that form around their work,” said Indigo co-founder Demi Weitz. “Our mission is to give artists the infrastructure needed to grow and invest in those communities. .idk has long treated music as something bigger than the music itself, and this philosophy closely reflects the future we are building toward.”
.idk added: “I’m excited to partner with a platform that truly understands this. Often times, technology platforms in the music space don’t understand the nuances of community, but Indigo is completely changing this aspect of the landscape.”
