Cricket star Virat Kohli has been named India’s most valuable celebrity in the first-ever Fortune India-Interbrand Most Valuable Celebrities list. Kohli tops the rankings with a brand value of Rs 3,542 crore.The list, released by Fortune India in partnership with global brand consultancy Interbrand, measures the value of celebrity brands based on factors such as engagement, trust, familiarity, distinctiveness and overall influence.The 10 most expensive celebrities on the list are Virat Kohli, Shah Rukh Khan, Priyanka Chopra Jonas, MS Dhoni, Ranveer Singh, Akshay Kumar,
Amitabh Bachchan
,
Sachin Tendulkar
,
Alia Bhatt
Hello Arjun.
Virat Kohli tops the world rankings
According to the study, Kohli’s huge social media following, strong connection with fans and enduring image as a high-performance athlete have helped him become the most valuable celebrity brand in the country.The report also highlighted its focus on health and fitness-related advocacy, which has strengthened consumer confidence in its brand.
Followed by Shah Rukh Khan and Priyanka Chopra
Bollywood superstar Shah Rukh Khan bagged the second position with a brand value of Rs 3,017 crore.Shah Rukh Khan’s long association with brands, including his 25-year partnership with Hyundai, has made him one of the most trusted celebrities in India, the study noted.Global icon Priyanka Chopra Jonas ranked third with a brand value of Rs 2,507 crore.
The report attributed her success to her work as an actress, entrepreneur, investor and producer, in addition to her growing international presence.
MS Dhoni, Ranveer Singh and Akshay Kumar are among the top ten
Former India captain MS Dhoni stands fourth on the list with a brand value of Rs 2,141 crore. Despite his retirement from international cricket, Dhoni remains one of the most trusted celebrities in the country.Actor Ranveer Singh is at the fifth position with a brand value of Rs 2,077 crore, while Akshay Kumar is at the sixth position with a brand value of Rs 2,064 crore.
The report noted that despite the recent disappointments at the box office, Akshay still has strong confidence in his brand.Veteran star Amitabh Bachchan took seventh place with a commercial value of Rs 1,933 crore.
Sachin Tendulkar, Alia Bhatt and Allu Arjun complete the list
Cricket legend Sachin Tendulkar ranks eighth with a brand value of Rs 1,676 crore. Years after retirement, it remains one of the strongest celebrity brands in India.Alia Bhatt is the only woman in the top 10 after Priyanka Chopra. It ranks ninth with a brand value of Rs 1,606 crore.At the 10th position is Allu Arjun with a brand value of Rs 1,522 crore. The Pushpa star scores highly in fan engagement, affinity and brand differentiation, making it one of the fastest growing celebrity brands in India.
